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SHift Your thinking. Be Direct

Booking Technology and conversion optimistaion expertise

Our Friday Five- June 12th 2015

- Posted on: 12/06/2015 -

 

At Net Affinity we have some the hotel industry’s brightest minds working to constantly stay ahead of digital marketing trends and technology and keep up with the latest hotel industry news. Here’s a look at the top 5 things we have been reading this week.

 

1. 5 Mobile Musts For Better Hotel Distribution

200 million Europeans now use mobile as their primary online source. Panelists at the Travel Distribution Summit Europe share 5 key strategic issues revenue managers encounter with distribution on mobile.

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2. How to Use Video Storytelling in Your Social Media Marketing

Social Media Examiner looks at 8 ways to include video in storytelling on social media as a great way to connect and engage with your audience.

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3. Search Site Advertising Can Pay Off For Hotels

Search advertising can be a great tool for lead generation and driving direct bookings. Hotel News Now looks at success stories in this space and advantages to using search advertising for your hotel.

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4. Marketing Psychology: 10 Revealing Principles of Human Behaviour

Understanding who your customers are and what their motivations are is key to success for marketing campaigns. Hubspot offers a great read on 10 psychological principles to take into account for marketing planning.

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5. Why Responsive Design is More Important than Ever

With Google announcing that searches on mobile now exceed desktop searches, having a responsive website is becoming more and more important. An excellent read on why you should consider a responsive design for your website and pitfalls of having a site that does not work well on mobile devices.

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