Search Engine Optimization is primarily concerned with organic or natural listings.
SEO is the science of getting web pages in superior positions for the desired
key phrases. However SEO is a time consuming process and the time between publishing
schedules in the leading search engines is counted in weeks not hours. As such
Net Affinity recommend a pincer movement when devising a strategic Internet
marketing plan. On the one hand forging ahead with the creation and alteration
of web content while on the alternate flank the roll out of an internet advertising
campaign to kick start traffic generation.
Organic traffic takes time to build up to sufficient numbers especially where
ecommerce sites are concerned. Therefore to generate the much needed traffic
in the early days an SEO campaign is the appropriate solution
regardless of budget.
Online Advertising Options
Each advertising campaign is tailored to the budget of the client.
Once budgets have been agreed Net Affinty will appropriate the funds proportionately
to the relevant channels. Depending on the clients target market Net Affinity
will choose the appropriate platform.
In general Net Affinity recommend Overture and/or Google Adwords and/or Looksmart
Looklistings.
Advertising online in any of the above service providers is based on the same
principle, that being, an account is set up with a lodgement fee via credit
card and based on the keywords desired there is a cost associated every time
your advert is clicked by the public, hence 'cost-per-click'.
The benefit of online advertising is its speed in generating targeted measurable
traffic. The above campaigns can be set-up and running within 60 minutes giving
you the traffic you only dreamed of immediately. The down side is it isn't organic
and as soon as you stop the campaign your traffic stops.
Can your prospects find you on the most popular search engines?
Top Rankings
Daily practioners of search engine optimization and search engine promotion Net Affinty pride themselves on achieving top search engine placement for our clients.
Our results focused activities will drive targeted traffic to your website in an accountable way.
Regardless of your objectives, we hope you will like our refreshing and no nonsense approach to search engine optimization.
