Paid search advertising refers to sponsored advertising. Commonly referred to as CPC (Cost Per Click) or PPC (Pay Per Click) advertising. An example of paid search advertising is Google Adwords.
The most popular paid search advertising platforms are Google Adwords, Yahoo! Search Marketing and MSN AdCenter.
These sponsored links work on the basis that and advertiser bids on key phrases. Their adverts are shown to the public (referred to as impressions) and when an advert is clicked by a visitor then the advertiser is billed based on their bid of that key phrase.
This is a very successful way of generating immediate targeted traffic to a website. For more information on paid search advertising and what it can do for you contact Net Affinity.
 Net Affinity are certified by Google as being an Adwords Qualified company |
Net Affinity work closely with the Google team in their European Headquarters in Dublin (including relationship managers, account managers and optimisation specialists) to ensure we are kept abreast of the latest developments for our clients.
Net Affinity accept Google's invitations to advanced seminars at their Euorpean Headquarters in Dublin on a regular basis and it is this relationship, enthusiasm to get the most from the Adwords platform and our feedback and commitment to clients that ensures the best ROI from the worlds market leader in online advertising. |
| - Search Engine Optimisation | - Paid Search Advertising | |
| - Display Advertising / Rich Media | - Email Marketing | |
| - Social Media Marketing |
