Net Affinity is a online marketing company specializing in the online marketing of websites with the top Global, UK and
European search engines.
Our consultants use proven search engine positioning
strategies as part of the Net Affinity SEO process to ensure
that our clients online positioning is the best possible.
Optimizing a website begins with the identification of key phrases used by
the clients target market. By way of benchmarking a clients existing performance
Net Affinity then identify the current search engine positioning of the clients
website(s) using myVisibility,
Net Affinity's proprietary measurement service. This
forms the basis in illustrating the success of an online marketing campaign.
Search engine optimizing involves the creation of optimized web site content.
To gain organic listings Net Affinity build as many web pages as deemed necessary
for the purposes of search engine indexing. Gaining natural listings in the
search engines, as opposed to paid
for placement advertising, using the top keywords of choice involves the
incorporation of some 45 rules of do's and definitely do not do's of pay per advertising. These rules of marketing are the accumulation of several years
of research and pain staking trial and error. As expected these search engine
secrets are a commodity highly protected by Net Affinity and enviously regarded
by the competition.
As well as building customized marketing pages Net Affinity optimize the existing
static web pages of a clients site. This includes the preparation of tailored
Title, Meta Description, Meta Keywords and body content copy inline with the
market leaders for the selected key phrases. This process involves examining
the existing tagging for any conflict of interest from an pay per advertising
perspective.
Once the necessary pages have been prepared inline with our pay per advertising guidelines we promote the clients site(s) through the popular directories
and search engines by submitting the website(s) to the engines. The pricing
for PPC varies as it depends on which terms you wish to compete for in the given PPC engine. Generally speaking Overture is more expensive for highly competitive terms. This is to be expected as the nature of PPC is to promote a bidding war amongst clients and as Overture has been around the longest in comnparison to Google's Adwords. Often Net Affinity will bid for a given term in the Overture UK market. Not only does it represent the target market more closely but it is cheaper on a cost per click basis. For more information
on search
engine submissions click here.
Pay Per Advertising Services Post Launch
Post SEO launch Net Affinity monitor the success of all campaigns using our
proprietary website
analytics solution SourceTracker™. Net Affinity tracks the user activity
of each and very user on the clients web site. SourceTracker is invaluable in
delivering an in depth web analytics program running concurrently with a pay per advertising campaign.
SourceTracker delivers net intelligence day-by-day, hour-by-hour. The ability
to drill-down and up again finding out information about each user and where
they came from, where they went to on your site and how long they stayed on
each of the visited pages offers a wealth of valuable data for marketing professionals.
Such data mining ability aids conversion rates as the marketing professional
gains an insight into the behaviour of online users and how they interact with
the website. Illustrating under-performing web pages or high exit pages prompts
the site administrator to make subtle alterations.
Pay Per Advertising services doesn't just stop with the launch of a given
campaign. Net Affinity continuously monitor and alter and web site's content
to best utilize its page positioning on the search engines of choice. Where
appropriate we will add additional marketing pages to reflect the changing online
search trends of the consumer population.
Post pay per advertising Net Affinity embark on a link building program
for clients in highly competitive environments. While on page factors are crucial
they represent only one side of the SEO coin. The flip side being web page importance.
Google for instance determines if a page is relevant by the on page factors
while it determines web page importance by the amount of votes that web site
has received. This voting system in actuality is the amount of inbound links
a website has from other like minded websites. Google goes further than simply
counting the amount of links from site A to site B and calculates the importance
of the site casting the vote. It does this by assigning a Page Rank to each
web page. If a web page casting a vote has a 4/10 Page Rank than this is seen
as an important page and therefore is counted as a inbound or backward link.
Can your prospects find you on the most popular search engines?
Top Rankings
Daily practioners of search engine optimization and search engine promotion Net Affinty pride themselves on achieving top search engine placement for our clients.
Our results focused activities will drive targeted traffic to your website in an accountable way.
Regardless of your objectives, we hope you will like our refreshing and no nonsense approach to search engine optimization.
