Search Engine Optimization is primarily concerned with organic or natural listings.
SEO is the science of getting web pages in superior positions for the desired
key phrases. However SEO is a time consuming process and the time between publishing
schedules in the leading search engines is counted in weeks not hours. As such
Net Affinity recommend a pincer movement when devising a strategic Internet
marketing plan. On the one hand forging ahead with the creation and alteration
of web content while on the alternate flank the roll out of a pay per click
campaign to kick start traffic generation.
Organic traffic takes time to build up to sufficient numbers especially where
ecommerce sites are concerned. Therefore to generate the much needed traffic
in the early days a pay per click campaign is the appropriate
solution regardless of budget.
Pay Per Click Search Engine Options
Each pay per click search engine campaign is tailored to the budget
of the clients. Once budgets have been agreed Net Affinty will appropriate the
funds proportionately to the relevant channels. Depending on the clients target
market Net Affinity will choose the appropriate platform.
In general Net Affinity recommend Overture and/or Google Adwords and/or Looksmart
Looklistings.
Pay Per Click listings in any of the above service providers
is based on the same principle, that being, an account is set up with a lodgement
fee via credit card and based on the keywords desired there is a cost associated
every time your advert is clicked by the public, hence 'pay-per-click'.
The benefit of pay per click listings is its speed in generating
targeted measurable traffic. The above campaigns can be set-up and running within
60 minutes giving you the traffic you only dreamed of immediately. The down
side is it isn't organic and as soon as you stop the campaign your traffic stops.
Can your prospects find you on the most popular search engines?
Top Rankings
Daily practioners of search engine optimization and search engine promotion Net Affinty pride themselves on achieving top search engine placement for our clients.
Our results focused activities will drive targeted traffic to your website in an accountable way.
Regardless of your objectives, we hope you will like our refreshing and no nonsense approach to search engine optimization.
