Search Engine Promotion

Net Affinity is a search engine ranking company specializing in the marketing and online promotion of websites with the top Global, UK and European search engines.

Our consultants use proven search engine positioning strategies as part of the Net Affinity promotion process to ensure that our clients online ranking is the best possible.

Optimizing a website begins with the identification of key phrases used by the clients target market. By way of benchmarking a clients existing performance Net Affinity then identify the current search engine positioning of the clients website(s) using myVisibility, Net Affinity's proprietary search engine measurement service. This forms the basis in illustrating the success of an online marketing campaign.

Search engine optimizing involves the creation of optimized web site content. To gain organic listings Net Affinity build as many web pages as deemed necessary for the purposes of search engine indexing. Gaining natural listings in the search engines, as opposed to paid for placement advertising, using the top keywords of choice involves the incorporation of some 45 rules of do's and definitely do not do's of search engine optimization. These rules of promotion are the accumulation of several years of research and pain staking trial and error. As expected these search engine secrets are a commodity highly protected by Net Affinity and enviously regarded by the competition.

As well as building customized marketing pages Net Affinity optimize the existing static web pages of a clients site. This includes the preparation of tailored Title, Meta Description, Meta Keywords and body content copy inline with the market leaders for the selected key phrases. This process involves examining the existing tagging for any conflict of interest from an search engine optimisation perspective.

Once the necessary pages have been prepared inline with our guidelines we promote the clients site(s) through the popular directories and search engines by submitting the website(s) to the engines. The pricing for search engine registration varies. Some engines like Google are free while others that utilize Inktomi results are on a cost per URL basis. The leading web directory Yahoo has a yearly subscription fee per domain. For more information on search engine submissions click here.

Search Engine Promotion Services Post Launch

Post SEO launch Net Affinity monitor the success of all campaigns using our proprietary website analytics solution SourceTracker™. Net Affinity tracks the user activity of each and very user on the clients web site. SourceTracker is invaluable in delivering an in depth web analytics program running concurrently with a search engine promotion campaign.

SourceTracker delivers net intelligence day-by-day, hour-by-hour. The ability to drill-down and up again finding out information about each user and where they came from, where they went to on your site and how long they stayed on each of the visited pages offers a wealth of valuable data for marketing professionals. Such data mining ability aids conversion rates as the marketing professional gains an insight into the behaviour of online users and how they interact with the website. Illustrating under-performing web pages or high exit pages prompts the site administrator to make subtle alterations.

Online Marketing services doesn't just stop with the launch of a given campaign. Net Affinity continuously monitor and alter and web site's content to best utilize its page positioning on the search engines of choice. Where appropriate we will add additional marketing pages to reflect the changing online search trends of the consumer population.

Post search engine optimisation Net Affinity embark on a link building program for clients in highly competitive environments. While on page factors are crucial they represent only one side of the SEO coin. The flip side being web page importance. Google for instance determines if a page is relevant by the on page factors while it determines web page importance by the amount of votes that web site has received. This voting system in actuality is the amount of inbound links a website has from other like minded websites. Google goes further than simply counting the amount of links from site A to site B and calculates the importance of the site casting the vote. It does this by assigning a Page Rank to each web page. If a web page casting a vote has a 4/10 Page Rank than this is seen as an important page and therefore is counted as a inbound or backward link.

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