The SEO process has 6 steps as featured below.
- Keyword Research
- Search Engine Ranking Audit
- Web Site Optimisation
- Pay For Inclusion
- Website Submission
- Monthly Position Reports
We begin each search engine optimization campaign by targeting the key phrases used by the clients target market. This first step is crucial in identifing the market competitiveness for given terms, the estimated click thru rate based on the size of the market and the time frame required to get top positioning for the given phrases. We use a combination of primary and secondary market research techniques. Industry benchmarking aids the preparations of keyword lists which we then prioritise into classifications prior to the preparation of the site content.
Prior to the launch of a campaign Net Affinity will report on the existing positioning of the sites in the top search engines. This is important as all future reporting will be measured against this initial report to illustrate successful placement in the engines and the growth of increased daily traffic as a direct result of the SEO campaign.
Gaining natural listings in the search engines, as opposed to paid for placement advertising, using the top keywords of choice involves the incorporation of some 45 rules of do's and definitely do not do's of search engine marketing.
Organic traffic takes time to build up to sufficient numbers especially where ecommerce sites are concerned. Therefore to generate the much needed traffic in the early days a sponsored listings campaign is the appropriate solution regardless of budget. The benefit of sponsored listings is its speed in generating targeted measurable traffic. The above campaigns can be set-up and running within 60 minutes giving you the traffic you only dreamed of immediately.
Net Affinity submit and register your domians with the top Search Engines and Directories. The charges vary from engine to engine. Some of the engines charge on per URL basis while others charge on a per annum basis for the inclusion in their listings.
Net Affinity provide an extranet solution through their proprietary ranking measurement service MyVisibility to all clients. Within MyVisibility the client can generate positioning reports in a variety of formats over a selection of engines. They also have the ability to scheule reports and have them emailed to recipients with a PDF attachment. Each month Net Affinity analyse the positioning of the clients site and then make recommendations.