To monitor the effectiveness of any website marketing campaign, it is essential to have access to timely information about how your website is performing.
To satisfy the growing demand for access to real time data, Net Affinity developed SourceTracker a website tracking solution which records visitor behaviour in real time. Clients of Source Tracker access a password protected area to view vital information including who is online now, the source of the visitor and the path that they have taken through the site.
In addition to the above, Net Affinity provide a VISITOR INTELLIGENCE service which interrogates your website data and outputs a mangement report containing crucial information in helping to determine ROI, conversion rates and site usability.
Typically this report will help you to:
- Analyse significant trends emerging from the data.- Determine what visitors are doing when they get to your site.
- Highlight areas of your site that are underperforming.
- Implement recommendations on how to improve the performance of your website going forward.