WE Love Hotels

We’re a team of creative experts, leading the field of hotel technology since 2000.

Our goal is to drive direct bookings for hotels, because ultimately, direct is best. Instead of making the process of running your hotel more complicated, we streamline your path to excellence.

With our experience in hospitality and passion for achievement, our job is simple: we make yours easier.

Who we are

What we Do

Our conversion-focused booking technology, creative digital marketing and cutting-edge web design are your hotel’s toolkit to maximize your direct bookings.

WE Achieve
Great Things
for Hotels

Time after time, hotels that partner with us achieve tangible, lasting results. We work with you to create tailored digital marketing strategies that lead potential guests to award-winning websites.

Our Work

CLients Who Trust Us

Meet Our Clients

Bloomfield House

Oliver Gaffey , Sales and Marketing Manager

""We are delighted with the overall results taught our new and improved website and the team at Net Affinity has helped us to achieve.""

The Lake Hotel

Niall Huggard , General Manager

"“The whole team are delighted with the great performance of our hotel that Net Affinity has helped us to achieve. Our direct bookings and revenue have seen a significant increase and we couldn’t be happier with the look and feel of our new, upscale website! It portrays the hotel perfectly and is much easier to navigate.”"

Iveagh Garden Hotel

Tristan Jacob , Director of Sales

"We work closely with Net Affinity at all times to constantly push the boundaries in designing engaging, relevant campaigns that excite our audiences."

Seafield Hotel & Spa Resort

Ronan McDermott , Senior Sales & Marketing Executive

"We’re delighted with the results of our stunning new website and have definitely seen a vast improvement thanks to the great communication and care the Account Management and Marketing teams have taken with our hotel."

The Royal Sun Resort

Mark Akkerman , Director

"The work on design was smooth and easy, we were quite impressed with the 3 design options presented to us, and were able to choose the actual design. I can highly recommend the very professional design team, Project Manager, and the Net Affinity team to any hotel in the world that wants to build a website that sells and looks stunning."

Wynn's Hotel

Niall Loftus , General Manager

"Thanks to the experts at Net Affinity, our book direct strategy is working well, and we're delighted with the ongoing results."

Mount Juliet

Christine Murphy , General Manager

"Mount Juliet Estate have worked with NetAffinity since 2015. Since then we have rebranded and rebuilt our website and established our online presence for Mount Juliet Estate. NetAffinity have also provided us with high performing PPC campaigns, website Search Engine Optimisation, social media promotions and a seamless website booking engine. We look forward to working with NetAffinity as we grow our online sales."

Galgorm

Beth Swindlehurst , Director of Sales & Marketing

"The improvement in our online business since moving to Net Affinity has been phenomenal."

Castleknock Hotel

Andrew Kavanagh , Director of Sales & Marketing

"Net Affinity are relentless in increasing direct bookings for our hotel"

Hotel Westport

Eithne Cosgrove , Sales & Marketing Manager

"The helpful advice from Net Affinity's Account Managers meant that with a few simple tweaks to our rate plan we saw drastic improvements to our conversion rates. We're very impressed with the results."

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Featured Articles

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Net Affinity Events Featured Net Affinity News Industry News

Net Affinity at: The Institute of Hospitality Northern Ireland Awards for Professionalism

17.05.19 | Titanic Belfast

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Net Affinity Events Featured Net Affinity News Industry News

Net Affinity at: IHI Conference & Trade show - Think Different

17.05.19 | Radisson Blu Royal Hotel, Dublin

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Net Affinity Events Featured Net Affinity News

Net Affinity at: Hotel Digital Workshop

21.05.19 | The Imperial Hotel, Cork

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Net Affinity at: NIHF Business Outlook Seminar

23.05.19 | Clandeboye Lodge Hotel, Bangor

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Net Affinity Events Featured Net Affinity News Industry News

Net Affinity at: The Northern Ireland Hotel Federation Receptionist Awards

2.05.19 | Lanyon Place, Belfast

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Net Affinity Events Featured Net Affinity News

Net Affinity at: The Arabian Travel Market in Dubai

29.04.19 | The Arabian Travel Market, Dubai

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Featured Net Affinity News Industry News

Net Affinity guest lecturing on revenue management and distribution at TU Dublin

We’re delighted to be guest lecturing in revenue management and distribution to the Masters class for Hospitality Tourism at TU Dublin, tomorrow, April 10th!

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Net Affinity Events Featured Net Affinity News Industry News

Net Affinity at: The Hospitality Industry Club EveningCamp in Stockholm

25.04.19 | The Impact Club, Stockholme. Use code 'netCampSTO' for tickets.

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Net Affinity Events Featured Net Affinity News Industry News

Net Affinity at: The Hospitality Industry Club EveningCamp in London

16.04.19 | Impact Hub King’s Cross, London

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Featured Net Affinity News Industry News

Airbnb will acquire HotelTonight, but what does it mean?

As you've probably seen, it was reported recently that Airbnb plan on acquiring HotelTonight, a hotel-booking application that allows travellers to arrange last-minute accommodation.

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Featured Net Affinity News Industry News

New additions to our stellar team

We've been busy lately developing our brand and products. Alongside that, we've also been making crucial improvements and additions to our already stellar team here at Net Affinity!

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Featured Net Affinity News Industry News

Net Affinity launch Website Builder

We’re so excited to announce the launch of something we’ve been collectively working on: the Net Affinity Website Builder.

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Featured Net Affinity News Industry News

We've got a new identity and we wanted to share it with you

We're going through a period of great change here at Net Affinity.

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Featured Net Affinity News Industry News

Berlin is calling! Here are our top ITB picks

Berlin is calling! We can't wait for ITB.

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Net Affinity are exhibiting at IHF Showtel 2019

05.03.19 | INEC Killarney (Stand No.2)

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Net Affinity Events Featured Net Affinity News Industry News

Say Hello to Net Affinity at ITB BERLIN 2019

06.03.19 - 09.03.19 | Berlin. Hall 7.1b, stand 107.

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Featured Net Affinity Awards Net Affinity News Industry News

Winners in the Hotel Tech Awards!

No January blues in sight - we're celebrating our win this week in the 2019 Hotel Tech Awards for Top Rated Hotel Booking Engine!

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We're going to Fitur, see you there!

23.01.19 - 23.01.19 | Madrid, Spain

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Featured Net Affinity News

Christmas Shoebox Appeal 2018

Our shoeboxes have been sent off! We were delighted to work with Team Hope Ireland on their Christmas Shoebox appeal again this year.

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Featured Net Affinity Awards Net Affinity News Industry News

Net Affinity Sponsor Sales & Marketing Manager of the Year at the 2018 IHI Awards

This year, Net Affinity sponsored the Sales and Marketing Manager of the Year award, which was won by Helena O’Brien from the Montenotte Hotel in Cork.

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Hoist Group Ireland's Inspiration Day

Our eCommerce team lead, Helena Rowe, gave a talk at Hoist Group Ireland's Inspiration Day, which took place on October 2nd.

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Featured Industry News

IHF Cork Ball 2018

We were to delighted to attend the Cork IHF's Annual Ball this year.

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Featured Net Affinity News

IHF's President Golf Day

Our Ecommerce Manager, Niall, attended this year's IHF's President Golf Day, coming in second place overall!

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Featured Net Affinity Awards

Net Affinity wins 3 Davey Awards for our Website Design Work

Net Affinity are delighted to have won three Davey Awards!

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Featured Net Affinity News

The Business Intelligence Console Has Launched!

Net Affinity are hugely excited to announce the launch of our Business Intelligence Console; an innovative new booking engine feature available as part of our market-leading Booking Engine technology.

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Ready To

Grow your direct bookings