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SHift Your thinking. Be Direct

Booking Technology and conversion optimistaion expertise
  • Net Affinity News

    IHI Summer Barbecue

    It's time for the annual IHI barbecue! Net Affinity will be attending the barbecue in style, held at the beautiful Radisson St Helens today, June 22nd.

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  • Net Affinity News

    IHF Benevolent Fund Golf Day

    We got in the swing of things Monday, June 18th, at the IHF Benevolent Fund Golf Day! With one of our Account Managers, Niall Lenihan, storming the course at Tulfarris Golf Club, the day was great from start to finish.

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  • Featured Net Affinity News

    IHI Annual Conference: Touch, Pause, Engage

    Our Managing Director William Cotter is giving a talk today at the IHI's Annual Conference, centered around a theme of 'Touch, Pause, Engage.' He will be covering Engage, and discussing ways for hoteliers to connect with a digital audience and promote their brand online.

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  • Net Affinity News

    22nd Institute of Hospitality Awards

    Our MD William Cotter will be attending "the most glamorous event in town" May 5th, the Institute of Hospitality's 22nd Annual Awards for Professionalism.

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  • Net Affinity News

    Net Affinity Sponsoring NIHF Receptionist Awards

    Net Affinity are happy to be sponsoring the Northern Ireland Hotels Federation’s (NIHF) Most Promising Receptionist Award 2017, part of a set of annual awards created to recognize the best receptionists and receptionist teams in Northern Ireland.

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  • Net Affinity News

    Net Affinity Speaking at IHF Digital Workshop

    Our Marketing Director and Conversion Optimisation Specialist will be taking on a new challenge May 3rd and 4th. We’ll be speaking at the Irish Hotel Federation’s Digital Marketing Analytics Workshop.

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  • Net Affinity News

    Net Affinity Gets Moving for National Workplace Wellbeing Day 2017

    This year is the 3rd year running for National Workplace Wellbeing Day, and we’re happy to say that Net Affinity have participated in every year’s events to date.

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  • Featured

    Net Affinity Wins 3 Design Awards for IMA 2017

    We are happy to announce that Net Affinity has picked up two Best in Class awards from the Interactive Media Council’s Design awards. These high-level awards are for our design team’s hard work designing the websites for the Historic Hotels of Europe and Mespil Hotel Dublin.

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  • Featured Net Affinity News

    Introducing the New NetAffinity.com

    Our new site presents the best of what we do. With an intuitive design, we’ve made it even easier for our visitors to learn about our services and product solutions, as well as finding out a little more about our values as a company.

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  • Featured

    Olive Cogan Joins Our Account Management Team

    With a Masters Degree in Marketing from DCU, Olive has extensive industry experience most notably as Sales and Marketing Manager with Temple Bar Hotel and more recently as Market Manager for Ireland with Orbitz Worldwide.

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  • Net Affinity News

    Net Affinity Attending IHF Showtel 2017

    We are pleased to announce that we will be attending the 2017 Irish Hotel Federation Annual Conference and Trade Exhibition. Showtel is an Irish institution – it’s over 20 years old, and is the Irish hotel industry’s leading trade exhibition.

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  • Net Affinity News

    Net Affinity at FITUR 2017

    We are excited to be attending FITUR 2017, a global meeting point for tourism professionals. We'll be there January 18th and 19th - will we see you there?

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  • Net Affinity News

    Net Affinity Attending the Cork IHF Carnival Ball

    On November 17th, Net Affinity will be attending the Cork IHF Carnival Ball at the lovely Fitzgerald's Vienna Woods Hotel Cork. This annual black tie event is one we always look forward to.

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  • Net Affinity News

    Net Affinity Attends IHI Founders Banquet

    We’re excited to announce that Net Affinity sponsored the Irish Hospitality Manager of the Year – Sales & Marketing Award at the annual IHI Founders Banquet. We travelled to the Clayton Hotel in Dublin on the 24th of November to take part in the festivities.

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  • Net Affinity Awards

    Net Affinity Shortlisted for World’s Leading Booking Engine

    We are delighted to announce that Net Affinity has been shortlisted for the World’s Leading Hotel Booking Solutions Provider award from the World Travel Awards this year. As we were awarded the highly-coveted position of Europe’s Leading Hotel Booking Solutions Provider in 2015, we’re very pleased with this additional honour.

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  • Net Affinity News

    Net Affinity Exhibiting at Independent Hotel Show

    We'll be exhibiting at the Independent Hotel Show in London on October 18th-19th. Stop by the stand and say hello!

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  • Net Affinity News

    Net Affinity Attending London's World Travel Market

    This November, we'll be attending the World Travel Market. Held in London, this global event promises to be exciting for all involved.

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  • Net Affinity News

    Net Affinity Exhibiting at NIHF's Hospitality Exchange

    Net Affinity are set to exhibit at the Northern Ireland Hotel Foundation's Hospitality Exchange on October 18th-19th.

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  • Net Affinity Awards

    Net Affinity Wins Two Outstanding Website Awards at WebAwards 2016

    Net Affinity has picked up two Outstanding Website awards in the category of Web Development. These high-level awards are for their work designing the websites for the Historic Hotels of Europe and Druids Glen Hotel and Golf Resort.

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  • Net Affinity News

    Bake Sale and Ireland's Biggest Coffee Morning for Our Lady's Hospice

    This month, Net Affinity had a great time participating in Ireland's Biggest Coffee Morning, the most vital fundraising event of the year for local hospice services in Ireland.

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  • Net Affinity Awards

    Net Affinity Speaks At NIHF Digital Seminar

    Net Affinity's head of marketing, Hollie Faulkner, recently attended and presented at a private seminar on the world of digital sales and marketing for hotels.

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  • Net Affinity Awards Net Affinity News

    Net Affinity Wins Three IMA Design Awards

    We've just received the happy news that Net Affinity has been selected for three Best in Class awards for the IMA's Travel/Tourism section.

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  • Net Affinity News

    Growing our team of Digital Marketing Specialists

    At Net Affinity we are continually strengthening our team and developing our expertise across many areas for our clients. Most recently, we would like to welcome Natalia Riffran, Michelle Doyle & Cheryl Cox to the Digital Marketing team.

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  • Net Affinity Awards Net Affinity News

    Net Affinity Only Irish Agency to Win at Google Ready to Rock

    As we recently announced, Net Affinity has been declared part of the top 3% of agencies across Europe to participate in Google’s Ready to Rock Challenge. To celebrate, Google invited Net Affinity and other top agencies to Berlin for an awards ceremony.

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  • Net Affinity News

    Google Ready to Rock Awards - Net Affinity Goes to Berlin

    As a certified Google Partner, Net Affinity has been participating in the Google Ready to Rock challenge. We're delighted to say that we've been declared one of the top 150 agencies to participate. To celebrate their success, the top 150 agencies will be attending a special awards ceremony in Berlin. Net Affinity will be attending, alongside other winning agencies and senior representatives from Google.

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  • Net Affinity News

    Hollie Faulkner, Head of Marketing, Featured in Tripadvisor Webinar

    Hollie Faulkner, Net Affinity's dynamic head of marketing, was featured in a Tripadvisor webinar titled "Go Where Your Guests Are: Mobile as a Marketing & Customer Service Channel." As strong advocates of having a strong and robust presence on mobile, Net Affinity's marketing team were happy to be a part of the webinar. The webinar was held on March 22. Other speakers included Daniel Craig, Founder of Reknown, Nicholas Gandossi, General Manager of Opus Hotel in Vancouver, and Rory Kenny, Director of Mobile Partnerships at Tripadvisor.

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  • Net Affinity News

    Net Affinity Runs in Lust for Life 10k

    The Net Affinity team ran (or walked, in some cases!) the annual VHI Lust for Life 10k in Phoenix Park this past Saturday. The team had an amazing time at what is one of the fastest-growing running events in Ireland. Alongside more than 4,000 other runners, we stepped out into the March chill.

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  • Net Affinity News

    [CASE STUDY] Net Affinity Marketing Team Excels

    One of Net Affinity’s clients was recently featured as a star in Google’s Partner Stories. The Partner Stories are a series that writes about “some of the biggest success stories from Google Partners in the UK and Ireland.” The hotel case study focused on Galgorm Resort & Spa, a top luxury hotel and spa 30 minutes from Belfast and a Net Affinity client.

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  • Net Affinity News

    Net Affinity Attending ITB Berlin 2016

    We are happy to announce that Net Affinity will be attending ITB in Berlin next week, March 9th-13th. We're looking forward to this year's convention, which will feature outstanding speakers from all parts of the world. Speakers will discuss trendsetting practices and innovation in all areas of travel, from hopsitality to air travel to sustainable travel practices.

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  • Net Affinity News

    Net Affinity is Exhibiting at IHF Showtel 2016

    Net Affinity will be at IHF's Showtel 2016, discussing the great opportunities we have for your hotel. Our conversion-oriented booking engine, top-of-the-line Google-certified marketing team, and award-winning web designers are all there to make your life easier. Let us show you how.

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  • Industry News

    Changes to Google Ads: What’s Happening?

    Google’s desktop search results underwent a significant change on Friday, February 19th. It may mean some significant changes for the way you handle your business listing and CPC ads. Let’s take a look at what those new changes are, and what they mean for your hotel.

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  • Industry News Net Affinity News

    Book Direct Campaign Launches Across Europe

    The European hospitality industry has launched an exciting new campaign: starting in December, hoteliers and guesthouse owners across the EU have been invited to participate in the BOOK DIRECT campaign. This campaign encourages guests to book their stay directly through the hotel’s own channels, rather than via an OTA or another third party. At Net Affinity, our goal is to drive more direct bookings for hotels. Booking direct, at the end of the day, saves hotels money. As such, we’re delighted to hear that HOTREC has launched this campaign for 2016.

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  • Net Affinity News

    Christmas Shoebox Appeal

    This year, Net Affinity was proud to work with Team Hope Ireland on their Christmas shoebox appeal. Net Affinity contributed 47 shoeboxes to the effort, with our Christmas elves bustling to fill and wrap those boxes.

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  • Net Affinity Awards

    Net Affinity Wins 2 Web Design Awards at the 2015 Mobile Web Awards

    Net Affinity, a Dublin-based hotel reservation technology company, has won two Outstanding Mobile Website awards from the 2015 Mobile Web Awards. These awards were granted to two of their bespoke responsive websites, Galgorm Resort & Spa and Fitzwilliam Hotel Dublin.

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  • Net Affinity News

    Trick or Treat for Temple Street!

    This year for Halloween, Net Affinity had a great time participating in Trick or Treat for Temple Street, the most vital fundraising event of the year for Temple Street Children’s University Hospital.

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  • Net Affinity Awards

    Congratulations to the CPD Hospitality Manager of the Year!

    Congratulations to Karen Healy of Hilton Hotels Ireland on her win of Hospitality Manager of the Year - Continuous Professional Development (CPD) at the IHI Founders' Banquet and Hospitality Awards! As a proud sponser of the CPD award, Net Affinity were pleased to be involved in the Founders' Banquet and to present the award to Karen.

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  • Net Affinity News

    Net Affinity Sponsors IHI's Founders' Banquet and Hospitality Management Awards

    As patrons of the Irish Hospitality Institute we are proud to announce that Net Affinity is a sponsor of the IHI’s Founders’ Banquet and Hospitality Management Awards 2015. This year, Net Affinity is sponsoring the award for Hospitality Manager of the Year – Continuous Professional Development.

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  • Net Affinity Awards

    Net Affinity Wins 4 Design Awards at the 2015 Davey Awards

    Net Affinity, a Dublin-based hotel reservation technology company, has won three silver awards and one gold award for their website design work at The 2015 Davey Awards. The silver awards are for their work designing the websites for the Galgorm Resort & Spa, the Brook Lane Hotel and the Savoy Hotel Limerick. The gold award comes to Net Affinity for their work on the Fitzwilliam Hotel Dublin website.

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  • Industry News Net Affinity News

    Discover how our Team can Give Your Hotel Superpowers at the IHS

    We here at Net Affinity are looking forward to meeting you at the Independent Hotel Show this week in London! Stop by our stand and our brilliant team, declared Europe’s Leading Hotel Booking Solutions Provider at the 2015 World Travel Awards, will be happy to tell you about how we can help you drive your direct bookings rate.

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  • Net Affinity News

    Net Affinity Gains Premier Google Partnership

    We're proud to announce that Net Affinity has just been announced as a Premier Google Partner. Our Premier Partnership has been awarded with 3 specialisations: search, mobile and display. That means we're expertly qualified across Google as a whole and in those 3 areas we're especially equipped to help your hotel stand out.

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  • Net Affinity Awards

    Net Affinity Wins Two Silver Awards at W3 Awards

    Net Affinity, a Dublin-based hotel reservation technology company, has won two Silver Awards in Hotel and Lodging in the 2015 W3 Awards by The Academy of Interactive and Visual Arts. These awards are for their work designing the websites for the Galgorm Resort & Spa and Fitzwilliam Hotel Dublin.

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  • Net Affinity News

    Growing Our Team: Niall, Sarah and Isabel

    At Net Affinity we are continually strengthening our team and developing our expertise across many areas for our clients. The newest members of our team are Niall Lenihan, Isabel Fernández and Sarah Behm. Niall is joining our account management team, and Isabel and Sarah are becoming a part of our digital marketing team.

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  • Net Affinity News

    Strengthening Our Marketing Team: Introducing Ciara Kelly and Taylor Smariga

    At Net Affinity we are continually strengthening our team and developing our expertise across many areas for our clients. This month, we would like to welcome Taylor Smariga and Ciara Kelly to the Marketing team.

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  • Net Affinity News

    We Want to Give You Superpowers!

    For all your questions about what we can do for you and best practices for hotels online, we here at Net Affinity have started our own blog. Our goal is to let you make better-informed decisions about how you curate your hotel’s online presence. We want to give your digital marketing strategy superpowers.

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  • Net Affinity News

    Happy Birthday, Net Affinity!

    We just celebrated our sweet 16 here at Net Affinity. The whole team had a great day – we started with sushi and cake for lunch, and took an afternoon trip to try our hand at some indoor sports.

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  • Net Affinity Awards

    Net Affinity Wins - World Travel Awards 2015

    Net Affinity, a Dublin-based hotel reservation technology company, has won the award for Europe’s Leading Hotel Booking Solution Provider at the 2015 World Travel Awards. This highly coveted award was presented on September 5th during the European award ceremony, which was held at the Forte Village resort in Sardinia. The World Travel Awards are the most prestigious and comprehensive awards in the travel and tourism industry. Often referred to as the ‘Oscars of the travel industry,’ votes are cast by travel professionals and others in the industry. The ceremonies are attended by key decision-makers, as well as the leading trade and consumer media.

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  • Net Affinity News

    Historic Hotels of Europe Launches Innovative Guest Gateway

    Discerning travellers in search of the perfect break can now be digitally transported across Europe using the stunning new responsive website launched by Historic Hotels of Europe.

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  • Net Affinity Awards

    Net Affinity Wins Twice at Web Awards 2015

    Net Affinity has picked up two top design awards at this year’s Web Marketing Association 2015 Web Awards. The first award was the Hotel and Lodging Standard of Excellence award for our work on the design of the Galgorm Resort & Spa website. Additionally, Net Affinity has received the award for Outstanding Website for our design team’s creation of the Fitzwilliam Dublin website.

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  • Net Affinity News

    Net Affinity Attends NIHF Receptionist Awards Dinner

    As sponsors of the Northern Ireland Hotel Federation's recent Receptionist Award, we recently attended the dinner gala in celebration of the award in Derry.

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  • Industry News Net Affinity News

    How and Why to Optimise Your Hotel Website with Landing Pages

    There’s no guess work with landing pages. It’s raw, all you can eat data. Tools like Google Analytics allow you to test the effectiveness of your campaigns. Which means you’ll know when your conversions are spiking or plummeting, and you’ll know why.

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  • Net Affinity News

    7 Ways To Boost Hotel Facebook Ad Conversions

    You know social media can boost bookings. You know the process isn’t as simple as slapping a page together, magically scooping up followers and fans, and blasting out ads. And you know that, to drive more bookings with Facebook, your ads have to convert better. So, we’ve put together 7 ways to boost your hotel’s Facebook ad conversions.

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  • Net Affinity Awards Net Affinity News

    Net Affinity Client Wins Major Marketing Award

    We’re excited to announce that a Net Affinity client, Galgorm Resort & Spa, have recently won the Excellent in Marketing category at the Belfast Telegraph Business Awards.

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  • Net Affinity News

    Book Direct Series Part 4: 7 Conversion-Optimising Principles of Website Design, Hotel Edition

    Here’s the bottom line for your direct conversions: hotels make more money when guests book directly. It's not as simple as it sounds, though! Many hotels make website design mistakes that harm their conversions. To help you achieve the best design for your hotel, we've put together the top conversion principles for your website.

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  • Net Affinity News

    Strengthening Our Client Facing Team: Introducing Susan O’Driscoll

    At Net Affinity we are continually strengthening our team and developing our expertise across many areas for our clients. This month, we would like to welcome Susan O’Driscoll to the account management team

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  • Net Affinity News

    How to Supercharge Hotel Booking Conversion Rate with Solid Customer Personas

    If you think you’ve got a white knuckle grasp of your guests, stop. Thinking and guess work is not enough. You have to have a concrete understanding of your guests. And customer personas are the way to do that. Need expert help creating customer persona based marketing?

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  • Net Affinity News

    Introducing Julie Rourke to the Net Affinity Account Team.

    This month, we would like to welcome Julie Rourke to the project and account management team. Julie will work on large scale projects within Net Affinity ensuring we are continually pushing the boundaries on web design for our clients.

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  • Net Affinity News

    Net Affinity Wins ‘Luxury Hotel Web Design Company of the Year’ Award

    Net Affinity is delighted to announce that we have won the award for ‘Luxury Hotel Web Design Company of the Year’ for Ireland from the Luxury Travel Guide Awards.

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  • Net Affinity News

    Book Direct Strategy Part 3: MetaSearch

    MetaSearch has rapidly emerged in recent years to become one of the leading method for consumers to find the cheapest deal for hotel accommodation resulting in significant change to the distribution landscape for hotels.

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  • Net Affinity News

    Friday Five - 31.07.15

    This week's Friday 5 look at the battle for instant booking heating up between TripAdvisor and Google, last-minute booking behaviours, digital disruptors in the hotel industry, shifting user behaviour towards micro-moments and how to be prepared for them and ways to inspire trust in your customers.

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  • Net Affinity News

    Land more Hotel Bookings Through Targeted Special Offers

    Repeating the same offers can make your hotel marketing stale. Switch things up a little. Create new offers and packages to attract more customers.

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  • Industry News Net Affinity Awards

    Google Adds Instant Booking for Hotels

    For the first time, Google users can complete a hotel room booking without ever leaving the search engines desktop interface a move that follows TripAdvisor’s introduction of Trip Connect Instant Booking.

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  • Net Affinity News

    Friday Five - 24.07.15

    This week's Friday 5 looks at rate parity agreements, TripAdvisor's transformation into a booking site, positive framing in copywriting to improve sales, why you should be creating smart landing pages and how to optimize your site for every stage of the buying cycle.

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  • Net Affinity News

    Book Direct Strategy Part 2: Paid Search

    To bid or not to bid on brand terms? There is an ongoing debate about whether hotels should bid on their own brand name. The question should not be whether to bid on your brand; it should be whether you can afford not to!

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  • Net Affinity News

    Friday Five - July 17th 2015

    This week's Friday 5 looks at the traveler's path to purchase from OTAs to brand.com, airline revenue management techniques hotels should copy and how to leverage a psychological pricing strategy. If you are looking for a new website, we gave included a great read on essential questions that should shape your site redesign and with August just around the corner, now is the time to think of your Christmas strategy.

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  • Net Affinity News

    Net Affinity Celebrate 15 Years in Business

    Net Affinity are celebrating 15 years in business this week and without you, our loyal clients, none of this would have been possible. So from all of us to you, a very big Thank You. Happy 15th Birthday!

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  • Net Affinity News

    Friday Five- July 10th 2015

    This week's Friday 5 looks at Google's new Instant Booking Strategy, How you can capitalize on the mobile channel, we have tips for an engaging Facebook Business Page, we look at 5 techniques to keep your customers from defecting to the competition and also a cheat sheet to drive direct business.

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  • Net Affinity News

    Net Affinity : Founding Members of the LauraLynn Business Club

    Net Affinity are proud to announce that they are a founding members of the LauraLynn Business Club. A club dedicated to raising vital funds for the palliative care & support of children and their families.

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  • Net Affinity News

    New Website Designs from Net Affinity

    We are delighted to introduce the recently launched bespoke website designs brought to you by Net Affinity’s award-winning design team.

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  • Net Affinity News

    Book Direct Strategy Part 1 : Revenue Management

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  • Industry News Net Affinity Awards

    Facebook has updated the News Feed: What it means for Businesses

    Facebook have announced that they are currently going through more News Feed algorithm changes. Here is all you need to know about what it means for businesses.

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  • Industry News

    Do you have a book direct strategy?

    Do you have a book direct strategy?? As experienced hoteliers, we are here to guide you to a successful Book Direct Strategy.

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  • Industry News Net Affinity Awards

    Facebook for Hotels: Get smarter with Targeting to Improve Brand Awareness, Social Engagement and Conversion.

    Facebook advertising is now an essential part of a hotels digital marketing strategy. Page owners will have seen a decline in their organic reach on posts since Jan 2015 making it impossible to rely on this alone without the backup of paid advertising.

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  • Net Affinity News

    Our Friday Five - July 3rd 2015

    This week's Friday 5 looks at the the new rate parity agreements by Expedia and Booking.com, shifting your marketing strategy focus from price to value, data-driven social media marketing, ecommerce CTAs as well as an interesting piece on what you can learn from users who don't convert.

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  • Industry News Net Affinity News

    Google My Business: Have You Claimed Yours?

    Google have confirmed that they will begin deactivating Google My Business accounts that have not been active in the past 6 months from the 28th July onwards. With only 37% of businesses having claimed a local business listing the question is- Have you claimed yours? Read More

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  • Net Affinity News

    Our Friday Five- June 26th 2015

    This weeks Friday 5 looks at the Topics of Booking.com & the amendment of their rate parity agreements, Managing Guest Conflict, How Jargon in content can kill Conversion, Using Paid Search for Branding and we look at Google's Knowledge Graph and its recently added hotel amenities.

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  • Industry News Net Affinity News

    Google Mobile Algorithm Update: What's Changed?

    It has been just over 3 weeks since Google officially launched their Mobile Friendly update and the aftermath isn't quite as dramatic as some predicted it would be.

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  • Net Affinity News

    Net Affinity Certified as Premium Partner enabling TripConnect Instant Booking

    DUBLIN, IRELAND – 17.06.15 – Net Affinity has been certified as a Premium partner by TripAdvisor, now enabling TripConnect™ instant booking. TripConnect instant booking makes it possible for independent hotels, inns and bed & breakfasts to get bookings directly on TripAdvisor, via certified Premium connectivity partners.

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  • Net Affinity News

    Responsive Web Design: Create an Amazing Customer Experience and Improve Conversion

    The importance and benefits of a responsive Website Design cannot be emphasised enough in today’s technology driven world and our team of award winning designers are on hand to transform your website.

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  • Net Affinity News

    Our Friday Five- June 12th 2015

    This weeks Friday 5 looks at the Topics of Mobile Hotel Distribution, Video Storytelling, Search Advertising, Responsive design as well as an interesting piece on marketing psychology.

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  • Net Affinity Awards

    Net Affinity Nominated for World Travel Awards

    Net Affinity Shortlisted for World Travel Award 2015. The World Travel Awards 2015 Nominees have been announced and we are thrilled to be nominated for the prestigious award of ‘Europe's Leading Hotel Booking Solutions Provider’.

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  • Industry News Net Affinity News

    Understanding the Customer Journey within the Travel Industry – Google Insights

    These days, the customer journey has grown more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. Google have released a tool which helps you to explore and understand the customer journey to improve your marketing programs.

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  • Industry News

    How to Improve Your Hotel Ranking on Tripadvisor

    Many hotels aspire to achieve top ranking in TripAdvisor’s popularity index, but HKHotels in New York dominates the charts. Here's how they did it.

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  • Net Affinity News

    15 Hotel Marketing Trends for 2015

    2015 is set to be a big year in digital marketing for hotels with an explosion of new and exciting marketing tools in a rapidly changing environment.

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  • Net Affinity News

    14 Hotel Marketing Trends for 2014

    As technology is advancing rapidly, Digital Marketing is constantly evolving. With this in mind, the marketing team at Net Affinity have put together 14 Hotel Marketing trends for 2014 to keep you up to date with developments in Digital Marketing to help you get ahead of the curve with your digital marketing strategy.

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  • Net Affinity News

    Integrate With Trivago To Drive More Direct Business For Hotels

    Dublin Based Net Affinity are delighted to announce their integration with meta search giant Trivago. Clients of Net Affinity can now feed live rates and availability directly into the Trivago platform.

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