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Shift Your thinking. Be Direct

Booking Technology and conversion optimistaion expertise
  • Featured Net Affinity Awards Net Affinity News Industry News

    Net Affinity Sponsor Sales & Marketing Manager of the Year at the 2018 IHI Awards

    This year, Net Affinity sponsored the Sales and Marketing Manager of the Year award, which was won by Helena O’Brien from the Montenotte Hotel in Cork.

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  • Featured Industry News

    IHF Cork Ball 2018

    We were to delighted to attend the Cork IHF's Annual Ball this year.

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  • Featured Industry News

    Net Affinity sponsor Hotel Catering and Review's Gold Medal Awards

    Net Affinity sponsor Hotel Catering and Review's Gold Medal Awards this year

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  • Featured Net Affinity News Industry News

    Hoist Group Ireland's Inspiration Day

    Our eCommerce team lead, Helena Rowe, gave a talk at Hoist Group Ireland's Inspiration Day, which took place on October 2nd.

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  • Industry News

    Google Adds Instant Booking for Hotels

    For the first time, Google users can complete a hotel room booking without ever leaving the search engines desktop interface a move that follows TripAdvisor’s introduction of Trip Connect Instant Booking.

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  • Industry News

    Google My Business: Have You Claimed Yours?

    Google have confirmed that they will begin deactivating Google My Business accounts that have not been active in the past 6 months from the 28th July onwards. With only 37% of businesses having claimed a local business listing the question is- Have you claimed yours? Read More

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  • Industry News

    Facebook has updated the News Feed: What it means for Businesses

    Facebook have announced that they are currently going through more News Feed algorithm changes. Here is all you need to know about what it means for businesses.

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  • Industry News Net Affinity News

    Discover how our Team can Give Your Hotel Superpowers at the IHS

    We here at Net Affinity are looking forward to meeting you at the Independent Hotel Show this week in London! Stop by our stand and our brilliant team, declared Europe’s Leading Hotel Booking Solutions Provider at the 2015 World Travel Awards, will be happy to tell you about how we can help you drive your direct bookings rate.

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  • Industry News

    How to Improve Your Hotel Ranking on Tripadvisor

    Many hotels aspire to achieve top ranking in TripAdvisor’s popularity index, but HKHotels in New York dominates the charts. Here's how they did it.

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  • Industry News

    Changes to Google Ads: What’s Happening?

    Google’s desktop search results underwent a significant change on Friday, February 19th. It may mean some significant changes for the way you handle your business listing and CPC ads. Let’s take a look at what those new changes are, and what they mean for your hotel.

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  • Industry News Net Affinity News

    Google Mobile Algorithm Update: What's Changed?

    It has been just over 3 weeks since Google officially launched their Mobile Friendly update and the aftermath isn't quite as dramatic as some predicted it would be.

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  • Industry News

    Do you have a book direct strategy?

    Do you have a book direct strategy?? As experienced hoteliers, we are here to guide you to a successful Book Direct Strategy.

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  • Industry News Net Affinity News

    How and Why to Optimise Your Hotel Website with Landing Pages

    There’s no guess work with landing pages. It’s raw, all you can eat data. Tools like Google Analytics allow you to test the effectiveness of your campaigns. Which means you’ll know when your conversions are spiking or plummeting, and you’ll know why.

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  • Industry News Net Affinity News

    Book Direct Campaign Launches Across Europe

    The European hospitality industry has launched an exciting new campaign: starting in December, hoteliers and guesthouse owners across the EU have been invited to participate in the BOOK DIRECT campaign. This campaign encourages guests to book their stay directly through the hotel’s own channels, rather than via an OTA or another third party. At Net Affinity, our goal is to drive more direct bookings for hotels. Booking direct, at the end of the day, saves hotels money. As such, we’re delighted to hear that HOTREC has launched this campaign for 2016.

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  • Industry News

    Facebook for Hotels: Get smarter with Targeting to Improve Brand Awareness, Social Engagement and Conversion.

    Facebook advertising is now an essential part of a hotels digital marketing strategy. Page owners will have seen a decline in their organic reach on posts since Jan 2015 making it impossible to rely on this alone without the backup of paid advertising.

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  • Industry News Net Affinity News

    Understanding the Customer Journey within the Travel Industry – Google Insights

    These days, the customer journey has grown more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. Google have released a tool which helps you to explore and understand the customer journey to improve your marketing programs.

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