Book Direct Campaign Launches Across Europe
The European hospitality industry has launched an exciting new campaign: starting in December, hoteliers and guesthouse owners across the EU have been invited to participate in the BOOK DIRECT campaign. This campaign encourages guests to book their stay directly through the hotel’s own channels, rather than via an OTA or another third party.
At Net Affinity, our goal is to drive more direct bookings for hotels. Booking direct, at the end of the day, saves hotels money. As such, we’re delighted to hear that HOTREC has launched this campaign for 2016.