Net Affinity Revenue Summit 2026

12th Feb 2026 at 8am

The Heritage Hotel, Dublin

Registration Share
Revenue Summit 2026 Registration Share

Private Event

Revenue Summit 2026

Join us for a day of discussions and debate!

The Net Affinity Revenue Summit is focused on bringing our collective expertise together to provide you with unique perspectives and insights from hospitality experts who have hands-on experience of “doing the do” and doing it well.

Tickets are limited and will be offered on a first-come, first-served basis so we recommend you reserve your space today.


Date: Thursday, February 12th, 2026

Location: The Heritage, Killenard, County Laois, Ireland, R32 PW10

Registration opens: 8.15am

Agenda

8:15am
Registration opens

Join us for networking and a light breakfast buffet

9:30am – 9:45am
Welcome address from Lauri Koop

Managing Director, Net Affinity

9:45am – 10:15am
Keynote speaker: Spotlight on data and trends for 2026

Marion Abbey, eCommerce Manager, Net Affinity 

10:15am – 11:00am
Discussion panel: Maximising Total Guest Revenue in 2026

Moderated by Maeve Walls, eCommerce Services Manager, Net Affinity

Ashley Dunlea, Revenue & Reservations Manager, Lake Hotel

Toni Farrell, Revenue Manager, Sandymount Hotel

Claire Bird, Rooms Division Manager, Breaffy House Resort

Michelle King, Director Sales & Marketing, The Rose Hotel

11:00am – 11:30am
Morning coffee break and networking
11:30am – 12:00pm
Keynote speaker: Driving revenue growth from the top down

David Kelly, CEO, FBD Hotels & Resorts 

12:00pm – 12:45pm
Discussion panel: Beyond the Search Bar: Winning the AI-Armed Traveler in 2026

Moderated by Hollie McHugh, Marketing Director, Net Affinity

Christiane Foller, Digital Marketing Services Manager,  Net Affinity

Catherine McKernan, Marketing Manager, Galgorm Collection

12:45pm – 1:00pm
Lauri Koop closes the day
1:00pm
Light lunch and networking

Join us for networking and a buffet lunch


An insight into the day

2025 Highlights

If you’re new to the Net Affinity Revenue Summit, don’t worry!
You can check out the highlights from the 2025 summit below.

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Maximum of 2 tickets per property. This is a hotelier-only and invite-only event.

Discovery

Meet Our Speakers

Our speakers share case studies on how they are adopting the latest best practices, and the challenges they had to overcome so you can put the theory into practice.

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Maeve Walls

eCommerce Services Manager | Net Affinity

Currently managing the high-performance Ecommerce Team within Net Affinity, who’s remit is to help clients grow revenue with increased direct bookings on their hotel websites. A solution focused, efficient and conscientious Ecommerce Services Manager with extensive revenue strategy, digital marketing experience and industry knowledge.

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Claire Bird

Rooms Division Manage | Breaffy House Resort

As Rooms Division and Revenue Manager at Breaffy House Resort, Claire is responsible for overseeing rooms operations and supporting the overall revenue strategy. With a strong operational background, Claire takes a practical approach to revenue management, always looking for ways to improve efficiencies while supporting the wider team.

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David Kelly

CEO | FBD Hotels & Resorts

A native of Athy, Co. Kildare, David is a Commerce graduate from UCD and qualified as a Chartered Accountant with Deloitte in 1992. Soon after qualifying, David joined FBD Holdings plc, where he held different Finance and Management roles. In 2012, he was appointed to the role of CEO of FBD Hotels & Resorts, where he oversaw its transfer of ownership to Farmer Business Developments plc in 2015.

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Michele King

Director of Sales & Marketing, | The Rose Hotel

Michele King is the Director of Sales & Marketing at The Rose Hotel, Tralee, a 161- bedroom, four-star property offering extensive meeting, conference, and banqueting facilities, along with a range of food and beverage outlets. Her experience spans national and international markets, with a focus on incentive, conference, corporate, group, golf, and leisure business.

Ashley Dunlea

Revenue & Reservations Manager

Ashley Dunlea is a Revenue Management professional with over 20 years of experience in the hospitality industry. A graduate of Business and Hospitality Management, from DIT. For the past 12 years, Ashley has been an integral part of The Lake Hotel Killarney, where she continues to drive revenue through smart use of data, creative ideas, and a real understanding of guest needs.

Toni Farrell

Revenue Manager

With over 25 years of experience in the travel and hospitality industry I am passionate about all things revenue and inspiring all our future revenue managers and hotel leaders coming up the ranks.