Who We Are

Focused exclusively on the hotel sector, Net Affinity has collated the brightest, most commercially focused, experienced and passionate team of online marketers, account managers, designers and developers whose combined skill set ensures our clients online success and continued growth.

Why You Are Important To Us

As a technology and digital marketing company specialising in driving new business directly to a hotel's website, your success is our success.

We are so clear and focused on this success that we want to show you how we will make a difference to your business and delight you with our results. This statement is true to our core business values and one that we believe in passionately.

How can we Help!

You want to future proof your business & grow your direct business through your site. You want to differentiate your hotel and work with a partner who will understand your business.Net Affinity will place you at the very centre of our business. We will guide you through the rapidly changing online environment, helping you to understand the technologies and marketing channels to maximise their potential to your very own business needs. Let us work with you and be part of your success and give you the attention your business requires.

About the Company

Our expert team of industry professionals are all specialists in their field and will work with you to achieve the results you need. You will be advised by marketers who are revenue driven and will approach your business with dedication, commitment and a creative sparkle.

We pride ourselves on our service and want to work with you. You will be secure in the knowledge that your online marketing and presence are in capable and experienced hands. Your Success is our Success.

Meet the Team

William Cotter Managing Director

With an honors degree in Business Studies from the University of Ulster, William has over 20 years of sales and marketing experience the past ten of which have been in the hospitality industry as founder and Managing Director of Net Affinity. William is a passionate marketer with a keen interest in digital marketing and is particularly interested in social media and how this paradigm shift is significantly impacting on the hospitality industry.

Sharon Power Cowley Sales Director

Sharon is a graduate of the Shannon College of Hotel Management and trained in Switzerland before taking on various management roles in Ireland, including Group Director of Sales & Marketing with the Marriott Johnstown House hotel and Courtyard by Marriott Galway and as General Manager at the Stillorgan Park Hotel. She brings a wealth of industry knowledge to her role.

Gemma Hynes Head of Client Management

With a background in Sales and Marketing Management and a Masters of Business Administration (MBA), Gemma has over 7 years hotel experience working in many international branded hotels in Ireland. Gemma’s range of expertise includes sales, revenue, yield management and marketing.

Dave Kearney Design Team Leader

With a primary degree in Graphic Design enhanced by a MA in Digital Media degree from DIT. Dave has over 8 years experience and has previously created solutions for some of Ireland's Top Corporate, Government and SME Organisations.

Hollie Faulkner Head of Marketing Services

As a graduate of DIT with an honours degree in Tourism Marketing, Hollie previously worked in a marketing role with Carlton Hotels and with a government tourism body. She has a great interest in social media and new and emerging marketing platforms.

Nick Harris Information Technology Director

With an Honours Degree in Management from Bucks New University in the UK, Nick has six years of experience in the web design industry, with a further two years of experience in the hospitality industry. Since joining Net Affinity he has been heavily involved in new product development and plays a pivotal role in the planning and implementation of projects from start to finish.