> About NetAffinity
Based in Sandyford, Dublin 18, Net Affinity is a hand picked team of the brightest, most commercially focused and experienced hotel marketers, account managers, designers and developers in the business.
Who We Are
Net Affinity is a hand-picked team of the brightest, most commercially focused and experienced hotel marketers, account managers, designers and developers in the business.
With a genuine and wholehearted passion, we provide a complete online marketing service for hotels of every size in every part of Ireland, the UK and Europe. The primary goal is the same for every one of our customers: More bookings.
That's what we've done for dozens of industry-leading brands. We're not just talking about a one-off boost to sales here but measurable, year-on-year growth.
The result will be increased direct bookings for your hotel without upfront costs to impact on your budgets because we work on a very fair, low commission basis
What We Do
Our purpose is to increase online bookings for your hotel.
We achieve this by actioning a balanced sales plan that incorporates all of our hospitality experience and marketing expertise including:
- Strategic Planning
- Digital Marketing
- Training & Mentoring
- Website Development
- Hotel Booking Engine
- Account Management
This will be a partnership where our success is measured by your success.
Follow the plan with us by your side and we will increase your direct bookings.
That's our guarantee.
How We Can Help You
You want to future proof your business & grow your direct business through your site. You want to differentiate your hotel and work with a partner who will understand your business.
Net Affinity will place you at the very centre of our business. We will guide you through the rapidly changing online environment, helping you to understand the technologies and marketing channels to maximise their potential to your very own business needs.
Let us work with you and be part of your success and give you the attention your business requires.
Why We're Different
Industry Focus - We are exclusively focused on serving the needs of the hotel industry.
Hotel Management Experience - Our management team has real, on site hospitality management experience.
One-Stop Solution - We offer clients a single source solution for all their online sales & marketing needs and provide a single point of contact and accountability.
Accountability & Proven Results - everything we do is 100% measurable and we are accountable to our clients for producing a profitable Return of Investment.
Our Longevity - Since 2000 we have helped our clients maximize the return on their website investments and enabled more bookings to flow direct through their site.
Client Satisfaction - As a direct result of producing real, profitable, bottom-line results for our hotel clients, we continue to grow at a record pace.
Why You Are Important To Us
As a digital marketing agency specialising in driving new business direct to a hotel's website, your success is our success.
We are so clear and focused on this success that we want to show you how we will make a difference to your business and delight you with our results. This statement is true to our core business values and one that we believe in passionately.
Our expert team of industry professionals are all specialists in their field and will work with you to achieve the results you need. You will be advised by marketers who are revenue driven and will approach your business with dedication, commitment and a creative sparkle.
We pride ourselves on our service and want to work with you. You will be secure in the knowledge that your online marketing and presence are in capable and experienced hands.
Your Success is our Success.
Our Team
William Cotter
Founder & Managing Director
With a first class degree in Business Studies from the University of Ulster, William has over 20 years of sales and marketing experience the past ten of which have been in the hospitality industry as founder and Managing Director of Net Affinity. William is a passionate marketer with a keen interest in digital marketing and is particularly interested in social media and how this paradigm shift is significantly impacting on the hospitality industry.
Sharon Power-Cowley
Sales Director
Sharon is a graduate of the Shannon College of Hotel Management and trained in Switzerland before taking on various management roles in Ireland, including Group Director of Sales & Marketing with the Marriott Johnstown House hotel and Courtyard by Marriott Galway and as General Manager at the Stillorgan Park Hotel. She brings a wealth of industry knowledge to her new role.
Dave Kearney
Head of Design
With a primary degree in Graphic Design enhanced by a MA in Digital Media degree from DIT. Dave has over 8 years experience and has previously created solutions for some of Ireland's Top Corporate, Government and SME Organisations.
Fergal Byrne
Account Manager
Fergal has been a Hotel Manager with over 10 years of experience. Coming from a rooms background, Fergal has specialised in Revenue Management and Distribution with a main focus on electronic channels. Fergal has previously worked as a Reservations Agent, Reservations Manager, C&B Coordinator, General Manager and Group Revenue Manager.
Maeve Walls
Account Manager
Maeve has been over 10 years of experience in the hotel sector. Coming from a revenue background, Maeve has specialised in Revenue Management and Distribution with a main focus on electronic channels.
Maeve has previously worked as a Reservations Agent, Reservations Manager, and Revenue Manager for many well known hotels.
