Net Affinity are Ireland's premier search engine marketing agency, and the only agency specialising in the optimization and search engine promotion of businesses and brands online.

Our Services include:

   Search Engine Optimization
   Pay Per Click Management
   Trusted Direct Feed
   Link Building Program
   Traffic Intelligence

SEO is crucial for the success of your web site(s). Without web site promotion you stand little chance of generating large traffic. Consider that there are billions of web pages, millions within your industry and thousands for even the most specific term related to your products or services. Now consider that you need to be in the top 30 positions otherwise you will see only nominal activity. Empirical evidence consolidated from Neilson Net/Ratings et al illustrates that the population will opt to change their search term query and submit again if they have not found what they were looking for within the first 3 pages of results.

The conversion rate from viewers to purchasers is typically 1:100 so it stands to reason that you will need as much traffic generating activities as possible if you want to generate significant revenue. However the conversion ratio does vary from industry-to-industry and can be anything from 0.5% to as high as 5%.

Search Engine Optimisation are the techniques used to enhance a websites search engine placement. There are various rules by which the search engines determine relevancy and importance of a web page. There are two popular determinates for organic or natural search engine optimization. Firstly the on page factors, Net Affinity work hard with a client to improve the on page factors for all the relevant pages within their web sites.

Secondly the popularity of your site. Once the engines know what your pages are about and therefore what terms you should be benchmarked against they then need to determine your positioning within the given results. While on page factors such as key phrase density, frequency and proximity are crucial they will only position you so high for very competitive terms. After that the search engine needs to assess the page importance in relation to the competition. They do this based on the number of links to your site from other sites.

The time frame between search engine submission and search engine rankings depends on the publishing schedule of the given search engine. Google for instance can take 4 –6 weeks. Googlebot will traverse your site and index each page. Once in their index they will refresh your site content every few days and perform a Google Page Rank update once a month. Net Affinity handles the search engine registration for our clients.

Organic search engine optimization is the process of ranking highly in the search engine without having to pay for the positioning. Also referred to as natural listings Net Affinity have always prioritized this as an online strategy over the more commercial CPC model. CPC or cost per click has its merits however. In the start up phase of a search engine promotion campaign availing of sponsored listing gives a much needed boost to your site traffic. There are various pay per click search engines offereing a variety of online advertising services. The market leaders in the CPC environment are Yahoo’s Overture syndication and Google’s Adwords network. The cost per click depends on the key phrase required. It can start from as little as $0.10 per click depending on your industry. Due to it’s nature of encouraging bidding wars CPC has become an expensive venture necessitating the need of organic listings as a core strategy.

Let Net Affinity be your search engine guide to top search engine positioning. Complete the Quote Request form detailing the background and the objectives for the SEO and search engine marketing campaign and we will be in touch shortly. All information provided to Net Affinity is treated as confidential.