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WE Love Hotels
We’re a team of creative experts, leading the field of hotel technology since 2000.
Our goal is to drive direct bookings for hotels, because ultimately, direct is best. Instead of making the process of running your hotel more complicated, we streamline your path to excellence.
With our experience in hospitality and passion for achievement, our job is simple: we make yours easier.
What we Do
Our conversion-focused booking technology, creative digital marketing and cutting-edge web design are your hotel’s toolkit to maximize your direct bookings.
BOOKing Technology
The Net Affinity hotel booking engine is the most powerful, feature-rich and flexible website booking engine on the market today. We’ve used our expertise in conversion rate optimisation to build you a booking engine that’s intuitive, easy for you and your guests to use, and designed to make bookings swift and simple.
We drive direct bookings for your hotel.
BOOKing Technology
Digital Marketing
Our marketing team have years of experience working exclusively with independent hotels. We are Premium Google Partners – that means we’re in the top 5% of agencies worldwide, and we can help you succeed. We’ll help you build your brand and gain more direct bookings through:
- Paid Search and Display
- Metasearch Campaigns
- SEO and Analytics
Digital Marketing
Web DEsign
Our web designers have years of experience designing exclusively for hotels and a sharp focus on conversion-oriented design. We know what’s important to both you and your guests. We’ll build you a site that is:
- Intuitive for guests
- Flexible and editable for you
- Designed to reflect your image while selling your promise
Web DEsign
WE Achieve
Great Things
for Hotels
Time after time, hotels that partner with us achieve tangible, lasting results. We work with you to create tailored digital marketing strategies that lead potential guests to award-winning websites.
Bloomfield House
Oliver Gaffey , Sales and Marketing Manager
""We are delighted with the overall results that our new and improved website and the team at Net Affinity has helped us to achieve.""
The Lake Hotel
Niall Huggard , General Manager
"“The whole team are delighted with the great performance of our hotel that Net Affinity has helped us to achieve. Our direct bookings and revenue have seen a significant increase and we couldn’t be happier with the look and feel of our new, upscale website! It portrays the hotel perfectly and is much easier to navigate.”"
Iveagh Garden Hotel
Tristan Jacob , Director of Sales
"We work closely with Net Affinity at all times to constantly push the boundaries in designing engaging, relevant campaigns that excite our audiences."
Seafield Hotel & Spa Resort
Ronan McDermott , Senior Sales & Marketing Executive
"We’re delighted with the results of our stunning new website and have definitely seen a vast improvement thanks to the great communication and care the Account Management and Marketing teams have taken with our hotel."
Wynn's Hotel
Niall Loftus , General Manager
"Thanks to the experts at Net Affinity, our book direct strategy is working well, and we're delighted with the ongoing results."
Galgorm
Beth Swindlehurst , Director of Sales & Marketing
"The improvement in our online business since moving to Net Affinity has been phenomenal."
Castleknock Hotel
Andrew Kavanagh , Director of Sales & Marketing
"Net Affinity are relentless in increasing direct bookings for our hotel"
Hotel Westport
Eithne Cosgrove , Sales & Marketing Manager
"The helpful advice from Net Affinity's Account Managers meant that with a few simple tweaks to our rate plan we saw drastic improvements to our conversion rates. We're very impressed with the results."
Featured Articles
Net Affinity at: The Institute of Hospitality Northern Ireland Awards for Professionalism
17.05.19 | Titanic Belfast
Net Affinity at: IHI Conference & Trade show - Think Different
17.05.19 | Radisson Blu Royal Hotel, Dublin
Net Affinity at: The Northern Ireland Hotel Federation Receptionist Awards
2.05.19 | Lanyon Place, Belfast
Net Affinity at: The Arabian Travel Market in Dubai
29.04.19 | The Arabian Travel Market, Dubai
Net Affinity guest lecturing on revenue management and distribution at TU Dublin
We’re delighted to be guest lecturing in revenue management and distribution to the Masters class for Hospitality Tourism at TU Dublin, tomorrow, April 10th!
Net Affinity at: The Hospitality Industry Club EveningCamp in Stockholm
25.04.19 | The Impact Club, Stockholme. Use code 'netCampSTO' for tickets.
Net Affinity at: The Hospitality Industry Club EveningCamp in London
16.04.19 | Impact Hub King’s Cross, London
Net Affinity launch Website Builder
We’re so excited to announce the launch of something we’ve been collectively working on: the Net Affinity Website Builder.
Airbnb will acquire HotelTonight, but what does it mean?
As you've probably seen, it was reported recently that Airbnb plan on acquiring HotelTonight, a hotel-booking application that allows travellers to arrange last-minute accommodation.
New additions to our stellar team
We've been busy lately developing our brand and products. Alongside that, we've also been making crucial improvements and additions to our already stellar team here at Net Affinity!
We've got a new identity and we wanted to share it with you
We're going through a period of great change here at Net Affinity.
Winners in the Hotel Tech Awards!
No January blues in sight - we're celebrating our win this week in the 2019 Hotel Tech Awards for Top Rated Hotel Booking Engine!
Say Hello to Net Affinity at ITB BERLIN 2019
06.03.19 - 09.03.19 | Berlin. Hall 7.1b, stand 107.
Christmas Shoebox Appeal 2018
Our shoeboxes have been sent off! We were delighted to work with Team Hope Ireland on their Christmas Shoebox appeal again this year.
Net Affinity Sponsor Sales & Marketing Manager of the Year at the 2018 IHI Awards
This year, Net Affinity sponsored the Sales and Marketing Manager of the Year award, which was won by Helena O’Brien from the Montenotte Hotel in Cork.
Hoist Group Ireland's Inspiration Day
Our eCommerce team lead, Helena Rowe, gave a talk at Hoist Group Ireland's Inspiration Day, which took place on October 2nd.
IHF's President Golf Day
Our Ecommerce Manager, Niall, attended this year's IHF's President Golf Day, coming in second place overall!
Net Affinity wins 3 Davey Awards for our Website Design Work
Net Affinity are delighted to have won three Davey Awards!
IHI Annual Conference: Touch, Pause, Engage
Our Managing Director William Cotter is giving a talk today at the IHI's Annual Conference, centered around a theme of 'Touch, Pause, Engage.' He will be covering Engage, and discussing ways for hoteliers to connect with a digital audience and promote their brand online.