For more than two decades we’ve been empowering Independent, Resort and Group hotels to grow their business through direct bookings.
We deliver an immediate, sustained increase in direct business for your property through the market’s latest booking engine technology, and partnered with highly specialised expertise in digital marketing and web design.
Let your hotel’s personality shine through beautifully designed sites that are fully optimised by our team of experts.
crafted products
That way you can focus on creating the best experience there is, becoming
embedded in the hearts of your guests, and ensuring they return again and again.
The website is now user-friendly, straightforward and much quicker to navigate. Large bookings that were once time-intensive are now far easier to manage online.
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They’re attentive, extremely helpful, and feel like part of the team. They’re a huge part of the revenue that this hotel generates.
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I think we easily save one to two minutes per reservation, especially with the payment links we use. If you multiply that across 70 rooms, 365 days a year, the time savings quickly add up. It’s comparable to the workload of a full-time employee.
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The main thing we really love about Net Affinity is that they continuously evolve their product with us in mind. It really feels like a collaboration as opposed to a client-and-provider relationship.
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They are real experts in their field. They really know our business, they understand it and they understand where we are coming from.
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Inside Edge
Access all of our latest updates, insightful industry news and highlights from events we host and attend.
Revenue management has moved far beyond pricing alone. For today’s independent hotels, resorts and hotel groups, strong commercial performance depends on how effectively rates, availability, restrictions and booking conditions are managed across every channel. As guest booking behaviour continues to evolve, revenue managers need to make fast, informed decisions while maintaining control across an increasingly […]
AI is changing the way guests discover, compare and choose hotels. For independent hoteliers, this creates both a challenge and an opportunity. Visibility is no longer just about ranking well on search engines. Increasingly, it is about becoming a trusted recommendation at the exact moment travellers are planning their next trip. Today’s guest journey is […]
How is Net Affinity simplifying the lives of hoteliers in 2026? In this featured interview with Hotel & Restaurant Times, Group Sales Director, Sharon Cowley explores our transition into a holistic technology partner. From the launch of Smart Payments and Global Distribution Systems (GDS) to our “mobile-first” philosophy, learn how we are combining hospitality expertise […]
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