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WE Love Hotels
We’re a team of creative experts, leading the field of hotel technology since 2000.
Our goal is to drive direct bookings for hotels, because ultimately, direct is best. Instead of making the process of running your hotel more complicated, we streamline your path to excellence.
With our experience in hospitality and passion for achievement, our job is simple: we make yours easier.
What we Do
Our conversion-focused booking technology, creative digital marketing and cutting-edge web design are your hotel’s toolkit to maximize your direct bookings.
BOOKing Technology
The Net Affinity hotel booking engine is the most powerful, feature-rich and flexible website booking engine on the market today. We’ve used our expertise in conversion rate optimisation to build you a booking engine that’s intuitive, easy for you and your guests to use, and designed to make bookings swift and simple.
We drive direct bookings for your hotel.
BOOKing Technology
Digital Marketing
Our marketing team have years of experience working exclusively with independent hotels. We are Premium Google Partners – that means we’re in the top 5% of agencies worldwide, and we can help you succeed. We’ll help you build your brand and gain more direct bookings through:
- Paid Search and Display
- Metasearch Campaigns
- SEO and Analytics
Digital Marketing
Web DEsign
Our web designers have years of experience designing exclusively for hotels and a sharp focus on conversion-oriented design. We know what’s important to both you and your guests. We’ll build you a site that is:
- Intuitive for guests
- Flexible and editable for you
- Designed to reflect your image while selling your promise
Web DEsign
WE Achieve
Great Things
for Hotels
Time after time, hotels that partner with us achieve tangible, lasting results. We work with you to create tailored digital marketing strategies that lead potential guests to award-winning websites.
Bloomfield House
Oliver Gaffey , Sales and Marketing Manager
""We are delighted with the overall results taught our new and improved website and the team at Net Affinity has helped us to achieve.""
The Lake Hotel
Niall Huggard , General Manager
"“The whole team are delighted with the great performance of our hotel that Net Affinity has helped us to achieve. Our direct bookings and revenue have seen a significant increase and we couldn’t be happier with the look and feel of our new, upscale website! It portrays the hotel perfectly and is much easier to navigate.”"
Iveagh Garden Hotel
Tristan Jacob , Director of Sales
"We work closely with Net Affinity at all times to constantly push the boundaries in designing engaging, relevant campaigns that excite our audiences."
Seafield Hotel & Spa Resort
Ronan McDermott , Senior Sales & Marketing Executive
"We’re delighted with the results of our stunning new website and have definitely seen a vast improvement thanks to the great communication and care the Account Management and Marketing teams have taken with our hotel."
The Royal Sun Resort
Mark Akkerman , Director
"The work on design was smooth and easy, we were quite impressed with the 3 design options presented to us, and were able to choose the actual design. I can highly recommend the very professional design team, Project Manager, and the Net Affinity team to any hotel in the world that wants to build a website that sells and looks stunning."
Wynn's Hotel
Niall Loftus , General Manager
"Thanks to the experts at Net Affinity, our book direct strategy is working well, and we're delighted with the ongoing results."
Mount Juliet
Christine Murphy , General Manager
"Mount Juliet Estate have worked with NetAffinity since 2015. Since then we have rebranded and rebuilt our website and established our online presence for Mount Juliet Estate. NetAffinity have also provided us with high performing PPC campaigns, website Search Engine Optimisation, social media promotions and a seamless website booking engine. We look forward to working with NetAffinity as we grow our online sales."
Galgorm
Beth Swindlehurst , Director of Sales & Marketing
"The improvement in our online business since moving to Net Affinity has been phenomenal."
Castleknock Hotel
Andrew Kavanagh , Director of Sales & Marketing
"Net Affinity are relentless in increasing direct bookings for our hotel"
Hotel Westport
Eithne Cosgrove , Sales & Marketing Manager
"The helpful advice from Net Affinity's Account Managers meant that with a few simple tweaks to our rate plan we saw drastic improvements to our conversion rates. We're very impressed with the results."
Featured Articles
Check out some of our best guides, written by our in-house experts, to grow your expertise and drive direct bookings.
Hoist Group Ireland's Inspiration Day
Our eCommerce team lead, Helena Rowe, gave a talk at Hoist Group Ireland's Inspiration Day, which took place on October 2nd. On-topic with the event's theme, "Smart Strategies to Optimise Technology and Revenue", Helena gave an insight into overcoming the challenges implementing book direct strategies. The full-house event which took place in Dublin shared excellent learnings and recommendations for the Hospitalty industry!
Hotel and Catering Review's Gold Medal Awards
We attended the Hotel and Catering Review's Gold Medal Awards on September 25th, where we were delighted to sponsor the 'Best Experience' award category. Our Sales Director, Sharon Power Cowely and Client Services Director, Gemma Hynes presented Dromoland Castle with the award on the night.
IHF's President Golf Day
Our eCommerce Manager, Niall, was delighted to attend the Irish Hotel Federation's President Golf Day this year at Mount Woseley Hotel, Spa & Golf Resort
NET AFFINITY AT SHOWTEL 2018
Net Affinity are really excited to be attending Showtel 2018 (Monday 26th and Tuesday 27th of February) at Slieve Russell Hotel Golf & Country Club. Net Affinity hasn't missed this event in over 10 years. Safe to say, we love Showtel as much as We Love Hotels.
5 STEP GUIDE TO OVERCOME BOOKING ABANDONMENT WITH EMAIL RETARGETING
Booking abandonment plagues hoteliers everywhere. Email retargeting is a way to overcome this.
BOOST YOUR BOOKINGS FROM INSTAGRAM WITH THIS CHECKLIST
Instagram’s focus on visuals gives you plenty of opportunities to show off your hotel and drive bookings.