Asia is one of the most important growth markets for European tourism. Tourism Economics expects travel to Europe to grow by around 16% a year from China, 10% from Japan and 7% from India between 2025 and 2030 (European Travel Commission, July 2026). For European hotels, that presents a clear opportunity. But the booking behaviour […]
The way people search is changing. A recent analysis published by Search Engine Land found a noticeable shift in Google Ads search behaviour: shorter queries are losing ground, while longer, more detailed searches are accounting for a growing share of impressions and conversions. That caught our attention. With AI changing how people discover, research and […]
Supporting our clients every day Our Client Success Team is the first point of contact for clients who need help with their Net Affinity systems. With extensive knowledge of our products and platforms, the team is on hand to answer day-to-day queries, troubleshoot issues and provide clear, practical support when it’s needed. Each member of […]
A sharp rise in travellers using artificial intelligence to research hotels is reshaping the traditional holiday booking journey, new data has revealed. Ahead of World Tourism Day on 27 September, hotel technology providers Net Affinity and Smarthotel have revealed that traffic to hotel websites from AI Assistants increased by almost 200% between March and August […]
Today’s guests are increasingly mindful of where they stay and how they travel. Whether they are planning a relaxing break, a family getaway or a corporate stay, many travellers want to choose hotels that reflect their values. As a result, hotel sustainability is becoming an important part of the booking journey. Guests want clear, credible […]
Pet-friendly travel is no longer a niche consideration for hotels. For a growing number of guests, particularly in the UK, pets are part of the holiday decision-making process from the very beginning. According to research, 60% of British households now own at least one pet, representing approximately 17.2 million homes and over 36 million animals. […]
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