Understand your guests and encourage repeat visits
Every interaction gives you the chance to learn more about your guests. Discover how For-Sight CRM helps you turn guest information into more effective marketing.
Get to know your guests better
Grow your own guest database and gain a clearer understanding of your audience. With information from across your hotel and multiple guest touchpoints, you can create a stronger foundation for direct marketing.
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Capture new contacts:
Collect guest information through website forms, WiFi and on-property touchpoints.
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Build detailed guest profiles:
Combine booking history, preferences and guest behaviour in one centralised platform.
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Manage guest consent:
Track marketing permissions to support GDPR-compliant communications.
Create targeted, personalised campaigns
With the CRM campaign tools, you can create professional, on-brand communications and tailor them to your guests’ interests and behaviour.
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Segment your audience:
Group guests based on their interests, booking history and behaviour.
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Create engaging emails:
Build branded campaigns using a drag-and-drop editor and ready-to-use templates.
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Personalise your marketing:
Deliver targeted promotions and offers to different guest segments.
Automate guest engagement
Stay connected with guests without adding more manual work for your team. Set up automated communications that respond to booking activity and help you create opportunities for additional revenue and repeat visits.
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Connect before arrival:
Send automated pre-arrival communications and relevant offers.
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Stay in touch after checkout:
Follow up with guests and encourage future visits.
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Re-engage previous guests:
Create automated campaigns that bring your hotel back to mind.
Measure performance and identify opportunities
Understand how your campaigns perform and use those insights to make informed marketing decisions. For-Sight CRM helps you track engagement, evaluate results and continuously improve your approach.
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Track campaign performance:
Monitor engagement and campaign results.
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Understand guest behaviour:
Discover patterns in guest preferences and booking activity.
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Refine your strategy:
Use reporting insights to improve campaigns and identify revenue opportunities.
See what personalised guest engagement can achieve
47% increase in average room revenue
Rockliffe Hall Golf & Spa Resort
Rockliffe Hall used For-Sight CRM to connect data from its hotel, spa and restaurant systems, enabling automated pre-arrival communications that promoted relevant experiences and additional services.
Comparing performance before and after introducing these campaigns, the resort reported a 47% increase in average room revenue and a 37% increase in total revenue.
Hospitality expertise behind every guest connection
With a team specialising in hospitality technology and marketing, For-Sight CRM offers practical support to help you get the most from your set-up, from onboarding to ongoing optimisation.
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Guided onboarding:
Get support connecting your hotel systems and setting up your CRM.
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Hospitality specialists:
Work with a team that understands hotel operations and marketing.
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Ongoing support:
Make the most of your CRM with practical advice and guidance.
Our Other Solutions
Discover our other product and services which complement the Net Affinity Booking Engine. By utilising our other solutions, we can work with you throughout the entire guest journey to significantly grow your business.
Discover what For-Sight CRM can do for your hotel
Let’s explore how For-Sight CRM can support your marketing goals and help you get more value from your guest data.