Hotel technology specialists Net Affinity and Smarthotel have been shortlisted at the Boutique Hotelier Awards 2026, recognising the commercial and operational impact of their connected technology solutions for hotels. The business has been named as finalists in the Best Tech Product – Under 100 Employees category. The nomination recognises the businesses’ connected approach to hotel […]
At Net Affinity, we’re focused on helping hoteliers grow direct revenue through the right combination of technology, expertise and personalised support. That’s why we’re delighted to welcome Tom Shanahan as our new eCommerce Manager – an appointment that further strengthens the client services team across Net Affinity and Smarthotel. Tom joins at an exciting time […]
How is Net Affinity simplifying the lives of hoteliers in 2026? In this featured interview with Hotel & Restaurant Times, Group Sales Director, Sharon Cowley explores our transition into a holistic technology partner. From the launch of Smart Payments and Global Distribution Systems (GDS) to our “mobile-first” philosophy, learn how we are combining hospitality expertise […]
Gift vouchers have become an increasingly valuable revenue stream for hotels, particularly around key gifting periods such as Christmas, weddings, birthdays, Father’s Day and seasonal promotions. Guests are looking for convenient, thoughtful and experience-led gifts, while hotels can use vouchers to drive direct revenue, increase brand visibility and encourage future stays, dining experiences, spa visits […]
Net Affinity has retained Google Premier Partner status for 2026, reaffirming its position among the highest-performing Google Partners and highlighting the strength of its specialist digital marketing expertise for hotels. Awarded through the Google Partners programme, Premier Partner status is reserved for agencies that demonstrate outstanding Google Ads performance, strong client growth and consistently high […]
Net Affinity is delighted to announce the launch of its new booking engine integration with Oracle Hospitality’s Opera Cloud Platform is now live and available to hotels worldwide. Hotels can now enhance their technology with Opera Cloud and Net Affinity’s seamless two-way integration, fully connecting their booking engine with this industry-leading Platform. This development delivers […]
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