We’re pleased to share an exciting development: For-Sight, a leading hospitality CRM and guest engagement specialist, has joined Net Affinity and Smarthotel. The acquisition strengthens our combined offering, bringing together expertise in direct booking technology, digital marketing, connectivity, payments and guest engagement to support hotels throughout more of the guest journey. Our focus has always […]
Leading hotel technology and digital marketing providers Net Affinity and Smarthotel have begun activating advertising for independent hotels within ChatGPT, as the emerging advertising channel launches across the UK and Europe. The move sees Net Affinity and Smarthotel among the early hotel marketing providers helping independent properties establish a presence within ChatGPT, allowing its clients […]
Hotel technology specialists Net Affinity and Smarthotel have been shortlisted at the Boutique Hotelier Awards 2026, recognising the commercial and operational impact of their connected technology solutions for hotels. The business has been named as finalists in the Best Tech Product – Under 100 Employees category. The nomination recognises the businesses’ connected approach to hotel […]
At Net Affinity, we’re focused on helping hoteliers grow direct revenue through the right combination of technology, expertise and personalised support. That’s why we’re delighted to welcome Tom Shanahan as our new eCommerce Manager – an appointment that further strengthens the client services team across Net Affinity and Smarthotel. Tom joins at an exciting time […]
How is Net Affinity simplifying the lives of hoteliers in 2026? In this featured interview with Hotel & Restaurant Times, Group Sales Director, Sharon Cowley explores our transition into a holistic technology partner. From the launch of Smart Payments and Global Distribution Systems (GDS) to our “mobile-first” philosophy, learn how we are combining hospitality expertise […]
Gift vouchers have become an increasingly valuable revenue stream for hotels, particularly around key gifting periods such as Christmas, weddings, birthdays, Father’s Day and seasonal promotions. Guests are looking for convenient, thoughtful and experience-led gifts, while hotels can use vouchers to drive direct revenue, increase brand visibility and encourage future stays, dining experiences, spa visits […]
Subscribe to our newsletter for weekly book direct and hotel marketing advice, podcasts, data insights, events, and product updates, straight from the experts.
