In January 2025, Net Affinity and Smarthotel entered an exciting strategic partnership as part of the Hotel Tech Group. Although both companies are operating independently and under their own brand, the partnership has created new opportunities for hoteliers across Europe to solve complex challenges more efficiently. Sharon Cowley, Sales Director at Net Affinity, and Quinten […]
News
At Net Affinity, we recognise the significant impact business operations can have on both our planet and society. That’s why we treat sustainability as a shared moral responsibility – one that extends beyond the workplace and into the wider world. As a team, we are committed to reducing our environmental footprint while promoting ethical governance […]
Net Affinity is excited to announce the launch of its expanded product suite for 2025 – Smart Payments and Smart Channel Manager. These innovative solutions are created to support the modern needs of hoteliers, addressing the growing complexities around payment processing, channel distribution and real-time availability management. Designed to assist with admin, minimise errors and […]
Darkness into Light is an annual walking event and fundraiser held, primarily, across the island of Ireland. Participants meet before dawn on a particular Saturday in May and walk or run for 5 km to meet the sunrise. The event is hosted in support of Pieta House, which provides counseling to anyone struggling with suicide or for […]
Since joining forces in September 2014, Net Affinity has helped Galgorm Collection achieve significant increases in revenue and direct bookings and has been instrumental in supporting its expansion. With the addition of The Rabbit Hotel & Retreat and The Old Inn to its portfolio, Galgorm Collection successfully established itself as a unique and innovative hospitality group. Colin Johnston, Managing Director at […]
On the 1st May 2025, Net Affinity will be attending the National Hotels Marketing Conference in Birmingham. NHMC, will be held at the Hilton at St. George’s Park, Burton-upon-Trent, Staffordshire, and promises to deliver a day not to be missed for all those in Hotel Marketing, Sales, and PR. This national conference offers delegates the opportunity […]
Keep Up with The Latest
Subscribe to our newsletter for weekly book direct and hotel marketing advice, podcasts, data insights, events, and product updates, straight from the experts.