Gift vouchers have become an increasingly valuable revenue stream for hotels, particularly around key gifting periods such as Christmas, weddings, birthdays, Father’s Day and seasonal promotions.
Guests are looking for convenient, thoughtful and experience-led gifts, while hotels can use vouchers to drive direct revenue, increase brand visibility and encourage future stays, dining experiences, spa visits and more.
That is why Net Affinity and Smarthotel have partnered with global gift card technology provider, Savvy, to deliver a seamless new integration designed specifically to support hotel voucher sales, reporting and redemption.
A unified voucher solution for hotels
The new integration brings together Net Affinity and Smarthotel’s online voucher system and booking engine technology with Savvy’s global gift card infrastructure.
For hotels, this means physical and digital voucher transactions can be consolidated through one reporting and redemption platform, giving teams greater visibility and control over voucher activity across multiple channels.
With consumer expectations continuing to evolve, digital gifting is becoming a vital part of a hotel’s commercial strategy. This integration has been developed to help hoteliers simplify operations while unlocking the full revenue potential of their voucher programmes.
Why gift vouchers matter for hotel revenue
Gift vouchers are no longer just a seasonal add-on. They are a high-value, high-margin revenue opportunity that can support hotels throughout the year.
From Christmas and Cyber Weekend to weddings, anniversaries, birthdays and Father’s Day, the right voucher strategy can help hotels capture demand at key moments in the consumer calendar.
Net Affinity’s recent voucher insights indicate the strength of this opportunity. In one festive period, December accounted for 40% of annual voucher revenue, with 5% of all voucher revenue transacted on Christmas Eve alone, highlighting the importance of having a strong, easy-to-use voucher solution in place when demand peaks.
Cyber Weekend data has also demonstrated the impact of voucher campaigns, with offers such as 10% added value delivering an 87% average revenue increase compared to an average November day and a 40% increase year-on-year.
Helping hotels simplify voucher management
Through the Savvy integration, each hotel will be issued three distinct Merchant IDs via Net Affinity or Smarthotel, covering:
· Physical voucher sales
· Digital voucher sales
· Booking engine redemptions
This structure gives hoteliers a clearer view of how vouchers are being purchased and redeemed, while supporting more accurate reporting across channels.
Hotels will also be able to continue redeeming pre-existing legacy vouchers through terminal or the Savvy portal, helping to ensure continuity for teams and guests.
Fulfilment remains flexible, with hotel teams able to export voucher data for manual or partner-assisted dispatch, depending on their operational needs.
A future-ready gifting solution
The partnership has been designed to give hotels a more scalable and transparent approach to gifting.
By bringing voucher sales and redemptions into one connected ecosystem, hotels can reduce manual work, improve reporting, and create a more seamless experience for guests purchasing or redeeming vouchers.
Sharon Cowley, Sales Director at Net Affinity, said: “This new integration with Savvy represents a powerful step forward in empowering our hotel clients with a future-ready gifting solution. The ability to manage all voucher activity across channels in one place, while unlocking new corporate and promotional opportunities, is a game-changer. And with key sales periods fast approaching, the timing is perfect.”
Dominic Issartel, Savvy’s SVP for UK & Europe, added: “We’re thrilled to be working alongside Net Affinity and Smarthotel to deliver this best-in-class integration. Together, we’re helping hotels simplify voucher operations, increase transparency and tap into a high-growth, high-margin revenue stream.”
Supporting hotels during key gifting periods
For independent, resort and group hotels, gifting can play an important role in driving direct revenue and strengthening customer relationships.
A well-structured voucher programme can help hotels reach new audiences, encourage repeat visits and create additional revenue opportunities across accommodation, dining, spa and experience-led packages.
Net Affinity has already seen the commercial value of voucher platforms through its work with hotel partners. Horwood House, for example, launched a new voucher platform and generated £11k in revenue in December alone as part of its wider digital booking strategy.
Net Affinity, Smarthotel and Savvy partnership built for hotel growth
Founded in Dublin in 2004, Savvy is an advanced cloud-based SaaS platform delivering real-time transaction processing and analytics across more than 13,000 retail and hospitality locations worldwide.
Together, Net Affinity, Smarthotel and Savvy are giving hotels the tools to manage voucher activity more effectively, increase transparency and maximise sales during the most important gifting periods of the year.
At Net Affinity, our goal is to simplify the lives of hoteliers by delivering commercial success through direct bookings. Through this integration, hotels can benefit from a more connected, efficient and revenue-focused voucher solution, helping them turn gifting demand into long-term value.
To find out more about how Net Affinity and Smart Hotels can support your hotel’s voucher sales, booking engine performance and direct booking strategy, get in touch with our team today.