A sharp rise in travellers using artificial intelligence to research hotels is reshaping the traditional holiday booking journey, new data has revealed. Ahead of World Tourism Day on 27 September, hotel technology providers Net Affinity and Smarthotel have revealed that traffic to hotel websites from AI Assistants increased by almost 200% between March and August […]
Today’s guests are increasingly mindful of where they stay and how they travel. Whether they are planning a relaxing break, a family getaway or a corporate stay, many travellers want to choose hotels that reflect their values. As a result, hotel sustainability is becoming an important part of the booking journey. Guests want clear, credible […]
Pet-friendly travel is no longer a niche consideration for hotels. For a growing number of guests, particularly in the UK, pets are part of the holiday decision-making process from the very beginning. According to research, 60% of British households now own at least one pet, representing approximately 17.2 million homes and over 36 million animals. […]
At Net Affinity, we’re focused on helping hoteliers grow direct revenue through the right combination of technology, expertise and personalised support. That’s why we’re delighted to welcome Tom Shanahan as our new eCommerce Manager – an appointment that further strengthens the client services team across Net Affinity and Smarthotel. Tom joins at an exciting time […]
Revenue management has moved far beyond pricing alone. For today’s independent hotels, resorts and hotel groups, strong commercial performance depends on how effectively rates, availability, restrictions and booking conditions are managed across every channel. As guest booking behaviour continues to evolve, revenue managers need to make fast, informed decisions while maintaining control across an increasingly […]
AI is changing the way guests discover, compare and choose hotels. For independent hoteliers, this creates both a challenge and an opportunity. Visibility is no longer just about ranking well on search engines. Increasingly, it is about becoming a trusted recommendation at the exact moment travellers are planning their next trip. Today’s guest journey is […]
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