Pet-friendly travel is no longer a niche consideration for hotels. For a growing number of guests, particularly in the UK, pets are part of the holiday decision-making process from the very beginning. According to research, 60% of British households now own at least one pet, representing approximately 17.2 million homes and over 36 million animals. […]
At Net Affinity, we’re focused on helping hoteliers grow direct revenue through the right combination of technology, expertise and personalised support. That’s why we’re delighted to welcome Tom Shanahan as our new eCommerce Manager – an appointment that further strengthens the client services team across Net Affinity and Smarthotel. Tom joins at an exciting time […]
Revenue management has moved far beyond pricing alone. For today’s independent hotels, resorts and hotel groups, strong commercial performance depends on how effectively rates, availability, restrictions and booking conditions are managed across every channel. As guest booking behaviour continues to evolve, revenue managers need to make fast, informed decisions while maintaining control across an increasingly […]
AI is changing the way guests discover, compare and choose hotels. For independent hoteliers, this creates both a challenge and an opportunity. Visibility is no longer just about ranking well on search engines. Increasingly, it is about becoming a trusted recommendation at the exact moment travellers are planning their next trip. Today’s guest journey is […]
How is Net Affinity simplifying the lives of hoteliers in 2026? In this featured interview with Hotel & Restaurant Times, Group Sales Director, Sharon Cowley explores our transition into a holistic technology partner. From the launch of Smart Payments and Global Distribution Systems (GDS) to our “mobile-first” philosophy, learn how we are combining hospitality expertise […]
Gift vouchers have become an increasingly valuable revenue stream for hotels, particularly around key gifting periods such as Christmas, weddings, birthdays, Father’s Day and seasonal promotions. Guests are looking for convenient, thoughtful and experience-led gifts, while hotels can use vouchers to drive direct revenue, increase brand visibility and encourage future stays, dining experiences, spa visits […]
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