The Boutique Hotelier Awards are back for 2025 and are taking place in London on Monday 6th October 2025, the first night of the Independent Hotel Show.
The fifth annual Boutique Hotelier Awards will reward the best hotels across the UK and Ireland, recognise the most innovative new products and mark the achievements of excellent staff and employers in the hospitality sector.
The black tie event will include a drinks reception and three-course dinner, as well as the presentation of awards to the country’s best hotels and spas, alongside the greatest brands they sell.
Net Affinity is thrilled to announce that it has been named as a finalist in the prestigious Boutique Hotelier Awards 2025 – Best Tech Product (under 100 employees) for the second year running!
After winning the 2024 award, the team is honored to have received this recognition for a second consecutive year and is extremely proud of its market-leading booking engine technology, which allows independent, resort, and group hotels to drive more direct business.
Being shortlisted for the Boutique Hotelier Awards means a lot to the Net Affinity Team, as it reflects the ongoing commitment to its clients, passion for the hospitality industry, and drive to keep innovating. Winning the 2025 award would further validate the incredible work of the talented team and the success they bring to their clients every day.
William Cotter, Founder and Managing Director at Net Affinity, said: “We are delighted to receive this recognition for the second year. It reflects the hard work and dedication of our entire team. We believe that delivering exceptional results for hoteliers comes from understanding their needs, and being shortlisted for this award at the 2025 event, only fuels our passion to continue empowering hotels to thrive in the digital world.”
“We’re incredibly excited about this recognition and would greatly appreciate your support in helping us win the award. Please show your support for Net Affinity by casting your vote here!“