Net Affinity Hotel Mobile Barometer
Enhancing hotel mobile performance
At Net Affinity, we take pride in being at the forefront of mobile ecommerce, having provided market-leading mobile performance for our clients for more than a decade.
In an ever-evolving digital landscape, understanding mobile performance is crucial for maximising your hotel’s potential. Our report empowers hoteliers with data and insights to gauge their performance against industry standards, ensuring their digital experiences are optimised to capture a base of mobile users which continues to grow.
Key insights from the report
The report breaks down key areas and answers the following questions:
Marketing impact: How do mobile-optimised marketing campaigns impact direct bookings?
Mobile usage trends: What is the volume of mobile retail sales? How widespread is mobile device usage?
Mobile dominance in booking: What percentage of travellers use mobile for trip research? What percentage of bookings are completed on mobile?
Device performance over the past decade: Which devices dominate? Which are in decline?
Detailed data analysis: What is the breakdown of the market share per device across Ireland and UK? Which device commands the best ABV
Star ratings and property types: What is the implication of a star rating on ABV across devices? Does it vary between property types and location?
Hotel Mobile Barometer
A comprehensive assessment of the market, our mobile barometer provides valuable benchmarking statistics on mobile performance for our hotels across the UK and Ireland