As over 100 new hotels prepare to open across the UK and Ireland in 2025, a growing number of hoteliers are rethinking their approach – placing technology at the centre of planning from day one. One standout example is The Hawthorn by Galway Bay, set to open in Spring 2026 as Ireland’s newest five-star luxury […]

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At Net Affinity, we recognise the significant impact business operations can have on both our planet and society. That’s why we treat sustainability as a shared moral responsibility – one that extends beyond the workplace and into the wider world. As a team, we are committed to reducing our environmental footprint while promoting ethical governance […]
Net Affinity is excited to announce the launch of its expanded product suite for 2025 – Smart Payments and Smart Channel Manager. These innovative solutions are created to support the modern needs of hoteliers, addressing the growing complexities around payment processing, channel distribution and real-time availability management. Designed to assist with admin, minimise errors and […]
As we move further into 2025, hoteliers are witnessing a significant shift in booking behaviours, with travellers embracing last-minute planning and increasingly turning to mobile for their bookings. New insights from Net Affinity’s extensive client portfolio reveal how these trends are playing out across the UK, USA and Republic of Ireland, and how hotels can […]
In the digital age, a well-designed landing page can make the difference between a booking and a bounce. But despite its importance, many hoteliers still have questions about what a landing page really is – and how to use one effectively. Here we’ll explore the top five most frequently Googled questions about landing pages, and […]
Castleknock Hotel is a contemporary four-star property nestled in North County Dublin, just 15 minutes from both Dublin Airport and the city centre. With 190 stylish bedrooms and the capacity to host conferences and banquets for up to 350 delegates, it’s a versatile venue that caters to leisure, business and events guests alike. As a busy […]