Online Direct Is the Fastest-Growing Hotel Distribution Channel Is that the most exciting statement you’ve seen today?! Last week, market and consumer data specialists Statista obtained and released very interesting and exciting information in the realm of hotel bookings. It seems that online direct is officially the fastest-growing hotel distribution channel in Europe. From 2017 to […]
Your hotel booking engine provider should give you a highly flexible, fully controllable, feature-rich solution, along with genuinely in-depth reporting and a capable team ready to support you. Why is having the right booking engine provider so important? We have gathered 10 key things we think you need to look at when you are reviewing […]
Email is one of the most effective and powerful ways of communicating with your customer base, especially in a world full of consumers who expect to be communicated with on a ‘personal’ level. ‘Personalization & individualization are two of the biggest problems today’s hoteliers face’ With nearly half of consumers feeling as though they receive too many […]
According to a recent report by Failte Ireland, international travel demand was back at 2019 levels for Spring 2022 led by significant increases in UK and US markets. Overall inbound travel is estimated to reach 60-70% of 2019 levels in 2022, and even business travel demand is strengthening. Improved air access to Ireland from Great […]
Search Engine Optimization (SEO) is crucial to your hotel’s online visibility across search engines like Google. SEO can seem a little scary and complicated, and it’s constantly in flux, but don’t panic – we’ve broken it all down for you in this article. Impact Plus reported that 61% of marketers named SEO as a top […]
The birds are chirping, the weather is brightening and summer is on the way… hurray! If there is one thing we all need it’s a brighter, warmer season and with that, great things to look forward to. According to a recent Hilton survey of U.S. travelers*, more than three in four (76%) respondents experience negative feelings […]
