As a hotelier in today’s extremely competitive and varied industry, it is crucial to understand what motivates someone to book your hotel directly over a competitor or an OTA. Being on top of this knowledge is absolutely key to increasing your bottom line. Understanding your target market, what their needs are and how they behave […]
It’s been another long year for us all, and a tough one for the hospitality industry. Ups and downs have been weathered, with some periods of success and relief experienced amongst the harder, more worrying times of uncertainty. Restrictions across Europe and the US have become generally tighter recently in a bid to minimise the […]
Creating original, compelling website content is challenging for every hotel, and it may feel as times like an overwhelming task. Fortunately, we’ve got the experience and the expertise to help give your website a facelift! Your website is one of the first touchpoints for potential guests and can have a lot do with how you […]
There is an ongoing debate about whether hotels should bid on their own brand name. While many hotels have seen the benefits and bought into the idea of bidding on branded terms as a defensive strategy against OTAs, there are still many hoteliers who question the need to bid on their brand name. The question […]
