Without wishing away the end of the year too quickly, we are already looking ahead and would like to share our insights on optimal timing to launch New Year marketing campaigns that will maximise direct bookings and revenue in 2025. We urge hoteliers to act fast this festive season to maximise New Year bookings. Instead […]
With the festive season picking up pace, we have put together a list of our top five recommendations for hotels to maximise revenue potential with targeted upselling strategies. Net Affinity, a market leader in Ireland with a growing portfolio of hotels in the UK and internationally, has identified five key areas where hotels can make […]
Are large-scale concerts and events benefiting the hospitality industry? By William Cotter, Founder & Managing Director of Net Affinity. The buzz around mega-events like Taylor Swift’s Eras tour, Coldplay’s Music of the Spheres and Oasis’s upcoming reunion, has created a surge in hotel bookings and local business activity. For hospitality operators, these events can provide a much-needed revenue boost, as […]
In today’s highly competitive hospitality landscape, understanding the digital customer journey is crucial for hotels looking to optimise their online presence and increase direct bookings. With the majority of bookings now made online, ensuring your website provides a seamless, user-friendly experience is not just beneficial — it’s essential. Understanding the Digital Customer JourneyThe digital customer […]
As Christmas approaches, many hoteliers know that it’s also the prime season for gift voucher sales, with December alone accounting for up to 40% of annual voucher revenue. Last-minute shoppers are especially valuable — sales often see a 5% surge on Christmas Eve itself. With the help of Net Affinity’s technology and data-driven strategies, hotels […]
As a hotelier, one of the most critical aspects of revenue management is setting the right prices at the right times. This is where a seasonal pricing strategy comes into play. By adjusting your rates according to demand fluctuations throughout the year, you can maximise occupancy and revenue. In this blog, we’ll explore what a […]
