In the competitive hospitality industry, your hotel’s website serves as a powerful sales tool. A high conversion rate can make all the difference in turning casual browsers into loyal guests. To help you achieve that, here are seven proven strategies to boost your hotel website conversion rate. 1. Optimise for Mobile Users At Net Affinity, we […]
Without wishing away the end of the year too quickly, we are already looking ahead and would like to share our insights on optimal timing to launch New Year marketing campaigns that will maximise direct bookings and revenue in 2025. We urge hoteliers to act fast this festive season to maximise New Year bookings. Instead […]
With the festive season picking up pace, we have put together a list of our top five recommendations for hotels to maximise revenue potential with targeted upselling strategies. Net Affinity, a market leader in Ireland with a growing portfolio of hotels in the UK and internationally, has identified five key areas where hotels can make […]
Are large-scale concerts and events benefiting the hospitality industry? By William Cotter, Founder & Managing Director of Net Affinity. The buzz around mega-events like Taylor Swift’s Eras tour, Coldplay’s Music of the Spheres and Oasis’s upcoming reunion, has created a surge in hotel bookings and local business activity. For hospitality operators, these events can provide a much-needed revenue boost, as […]
In today’s highly competitive hospitality landscape, understanding the digital customer journey is crucial for hotels looking to optimise their online presence and increase direct bookings. With the majority of bookings now made online, ensuring your website provides a seamless, user-friendly experience is not just beneficial — it’s essential. Understanding the Digital Customer JourneyThe digital customer […]
As Christmas approaches, many hoteliers know that it’s also the prime season for gift voucher sales, with December alone accounting for up to 40% of annual voucher revenue. Last-minute shoppers are especially valuable — sales often see a 5% surge on Christmas Eve itself. With the help of Net Affinity’s technology and data-driven strategies, hotels […]
