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According to a recent report by Failte Ireland, international travel demand was back at 2019 levels for Spring 2022 led by significant increases in UK and US markets. Overall inbound travel is estimated to reach 60-70% of 2019 levels in 2022, and even business travel demand is strengthening.   Improved air access to Ireland from Great […]

Search Engine Optimization (SEO) is crucial to your hotel’s online visibility across search engines like Google. SEO can seem a little scary and complicated, and it’s constantly in flux, but don’t panic – we’ve broken it all down for you in this article. Impact Plus reported that 61% of marketers named SEO as a top […]

The birds are chirping, the weather is brightening and summer is on the way… hurray! If there is one thing we all need it’s a brighter, warmer season and with that, great things to look forward to.  According to a recent Hilton survey of U.S. travelers*, more than three in four (76%) respondents experience negative feelings […]

Creating original, compelling website content is challenging for every hotel, and it may feel as times like an overwhelming task. Fortunately, we’ve got the experience and the expertise to help give your website a facelift! Your website is one of the first touchpoints for potential guests and can have a lot do with how you […]

“Colors, like features, follow the changes of the emotions.” Pablo Picasso As humans, we’re visual by nature. The fact that we can process images up to 60,000 times faster than words tells us this clearly. It makes sense then, that colour plays a huge part in our perception of things and our overall decision making, in relation […]

The fundamental question you must answer in your guests’ mind is, “Why should I pick you?” Wherever they’re seeing your hotel – an OTA, your website, a billboard, an online ad – your hotel value proposition must be strong. Your website, of course, should be a strong focus as it is your gateway to direct […]