Highly Engaged
Traffic to Grow
Direct Bookings

Growing your direct business starts by being found! Whether your guests find you through paid search, display, metasearch or within search engine results, we have the expert knowledge to help.

By helping you develop your integrated online marketing strategy, we bring you highly targeted traffic to increase direct bookings and improve your bottom line.

Paid Search And Display

With a history in strong performance, our marketing team are Premier Google Partners. That means we are in the top 5% of agencies worldwide, and we have the proven track record to ensure your future success.

Paid search is an integral part of a comprehensive book direct strategy, and our approach gives you full reporting and measurable results, so you understand exactly where your traffic is coming from. Our cost-effective approach ensures that you connect to the right guests at the right price.

Search Engine

Our experienced team of Search Engine Optimisation specialists will help you reach your organic traffic potential and get more bookings from Google and other search platforms.

Whether you’re directing traffic to personalized landing pages or to the homepage of your website, every element is optimised to make sure the audience that finds you is the audience that matters.


Metasearch has rapidly emerged as an opportunity for independent hotels to position themselves on a level playing field with large third parties, displaying their listings side by side.

Let Metasearch channels lead new guests to your hotel website by leveraging it as a marketing channel. We have direct connections to major Metasearch platforms, and experience leading our clients to success.


Analytics is the art of using data to find the audiences that matter to you. Your analytics provides you with a 360o view of how users engage with your website and marketing activity across all devices.

Analytics is all about understanding your audience. Evaluate how users engage with your site, see where your opportunities are to grow and discover where to invest your resources to grow direct bookings. We use attribution models to discover the true value and impact of your marketing channels, and focus our efforts to drive your conversion rates.

Google Analytics

Get stronger results across all your sites, apps and offline channels. Google’s analytics solutions help you turn customer insights into real gains.

CLients Who Trust Us

Meet Our Clients

Seafield Hotel & Spa Resort

Ronan McDermott , Senior Sales & Marketing Executive

"We’re delighted with the results of our stunning new website and have definitely seen a vast improvement thanks to the great communication and care the Account Management and Marketing teams have taken with our hotel."

The Royal Sun Resort

Mark Akkerman , Director

"The work on design was smooth and easy, we were quite impressed with the 3 design options presented to us, and were able to choose the actual design. I can highly recommend the very professional design team, Project Manager, and the Net Affinity team to any hotel in the world that wants to build a website that sells and looks stunning."

The Ross Hotel

John Downes , Digital Marketing Executive

"Both the Marketing and Account Managers at Net Affinity really put time and effort into improving our revenue management strategy, helping us to achieve a fantastic increase in bookings. The professionalism and Attention to Detail of the account managers are second to none."

Mount Juliet

Christine Murphy , General Manager

"NetAffinity have provided us with high performing PPC campaigns, website Search Engine Optimisation, social media promotions and a seamless website booking engine. Since 2015, Net Affinity have rebranded and rebuilt our website, and helped us established our online presence for Mount Juliet Estate"

Wynn's Hotel

Niall Loftus , General Manager

"Thanks to the experts at Net Affinity, our book direct strategy is working well, and we're delighted with the ongoing results."

Glenroyal Hotel

Ted Robinson , General Manager

"I will continue to work with Net Affinity well into the future to help me position our brand in the highly competitive online environment, I couldn’t recommend them highly enough"

Irelands Blue Book

Michelle Maguire , CEO

"Net Affinity are very much our online partner, an essential part of our team. We have worked with them for many years and feel they understand our business and are keen to help us grow through online innovation"

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