Highly Engaged
Traffic to Grow
Direct Bookings

Growing your direct business starts by being found! Whether your guests find you through paid search, display, metasearch or within search engine results, we have the expert knowledge to help.

By helping you develop your integrated online marketing strategy, we bring you highly targeted traffic to increase direct bookings and improve your bottom line.

Paid Search And Display

With a history in strong performance, our marketing team are Premier Google Partners. That means we are in the top 5% of agencies worldwide, and we have the proven track record to ensure your future success.

Paid search is an integral part of a comprehensive book direct strategy, and our approach gives you full reporting and measurable results, so you understand exactly where your traffic is coming from. Our cost-effective approach ensures that you connect to the right guests at the right price.

Search Engine

Our experienced team of Search Engine Optimisation specialists will help you reach your organic traffic potential and get more bookings from Google and other search platforms.

Whether you’re directing traffic to personalized landing pages or to the homepage of your website, every element is optimised to make sure the audience that finds you is the audience that matters.


Metasearch has rapidly emerged as an opportunity for independent hotels to position themselves on a level playing field with large third parties, displaying their listings side by side.

Let Metasearch channels lead new guests to your hotel website by leveraging it as a marketing channel. We have direct connections to major Metasearch platforms, and experience leading our clients to success.


Analytics is the art of using data to find the audiences that matter to you. Your analytics provides you with a 360o view of how users engage with your website and marketing activity across all devices.

Analytics is all about understanding your audience. Evaluate how users engage with your site, see where your opportunities are to grow and discover where to invest your resources to grow direct bookings. We use attribution models to discover the true value and impact of your marketing channels, and focus our efforts to drive your conversion rates.

Google Analytics

Get stronger results across all your sites, apps and offline channels. Google’s analytics solutions help you turn customer insights into real gains.

CLients Who Trust Us

Meet Our Clients

The Lake Hotel

Niall Huggard , General Manager

"“The whole team are delighted with the great performance of our hotel that Net Affinity has helped us to achieve. Our direct bookings and revenue have seen a significant increase and we couldn’t be happier with the look and feel of our new, upscale website! It portrays the hotel perfectly and is much easier to navigate.”"

Iveagh Garden Hotel

Tristan Jacob , Director of Sales

"We work closely with Net Affinity at all times to constantly push the boundaries in designing engaging, relevant campaigns that excite our audiences."

Seafield Hotel & Spa Resort

Ronan McDermott , Senior Sales & Marketing Executive

"We’re delighted with the results of our stunning new website and have definitely seen a vast improvement thanks to the great communication and care the Account Management and Marketing teams have taken with our hotel."

Wynn's Hotel

Niall Loftus , General Manager

"Thanks to the experts at Net Affinity, our book direct strategy is working well, and we're delighted with the ongoing results."

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Grow your direct bookings