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Loyalty programs for small independent hotels are a cost-effective way of driving direct bookings and increasing the lifetime value of guests. Data from Expedia Group’s 2023 Traveler Value Index shows that 53% of travellers enrolled in loyalty programs say that it is now more important to stay with providers where they are a member than it was […]

As a hotel revenue manager, you’re essentially tasked with the success of your property. It’s a role that has changed a lot over the years, although the key principles have stayed the same.  The role of the revenue manager is approaching an inflection point. On one hand, they are asked to assume a more holistic […]

In Ireland, we have been blessed with a new Bank Holiday – St Brigid’s Day (this year, falling on Monday February 6th).  The origins of her Feast Day, on 1 February, are thought to originally be a pagan festival called Imbolc, which honoured Brigid as the goddess of poetry, healing and fire, and marked the […]

What will 2023 bring? We don’t know for certain, but there are plenty of reasons to be positive if you work in the hospitality industry.  For starters, the latest Expedia Group’s first-party data also showed an increase in business travel in Q3 of 2022. This return of business travel was particularly impactful for big cities. […]

2022 was the year the world’s feathers finally settled after such a tumultuous ruffling. It was certainly a year of growth, a year of hope, a year of exploration – both for the hospitality industry and beyond. What happened in 2022? What were the trends, changes and topics of discussion? Many of them will leak […]

Online Direct Is the Fastest-Growing Hotel Distribution Channel Is that the most exciting statement you’ve seen today?! Last week, market and consumer data specialists Statista obtained and released very interesting and exciting information in the realm of hotel bookings. It seems that online direct is officially the fastest-growing hotel distribution channel in Europe. From 2017 to […]