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Since joining forces in September 2014, Net Affinity has helped Galgorm Collection achieve significant increases in revenue and direct bookings and has been instrumental in supporting its expansion.

With the addition of The Rabbit Hotel & Retreat and The Old Inn to its portfolio, Galgorm Collection successfully established itself as a unique and innovative hospitality group.

Colin Johnston, Managing Director at the Galgorm Collection: “We’ve been working with them for 10 years now, and they’ve been instrumental to our growth journey so far. We still have huge growth plans and we really feel that Net Affinity is the partner we want to work with to achieve those.”

Galgorm’s focus on building a strong direct booking strategy has been a key pillar of this partnership, with impressive results. Their OTA dependency is now less than 1% and within the first seven years of working together, Galgorm’s average room rate had increased by 62% and room nights sold had increased by 96%.

Elaine Kelly, Group Projects & Systems Manager at Galgorm Collection, said: “The main thing we really love about Net Affinity is that they continuously evolve their product with us in mind. It really feels like a collaboration as opposed to a client-and-provider relationship.”

Net Affinity provided Galgorm Collection with a bespoke website design, an advanced booking engine, and tailored digital marketing strategies. Weekly communication and quarterly meetings have created a partnership built on transparency and innovation.

Megan Wright, Group Revenue Manager at Galgorm Collection, said: “My favourite feature is the business intelligence model, it provides us with live data. We’re able to do very easy comparisons year on year and also the booking engine which provides a very seamless journey for our guests. As Galgorm Collection continues to grow, we hope to maintain the relationships we currently have, working together and growing together.”

Watch the full case study below:

For more information about Galgorm Collection visit galgorm.com.
For more information on Net Affinity, please visit netaffinity.com and for further examples of how its technology has impacted hotels, visit netaffinity.com/casestudies.

Barberstown Castle, is one of Ireland’s oldest castle hotels with 61-beautiful bedrooms and a reputation as a sought-after wedding venue. But the team wanted to expand beyond weekend weddings and establish the castle as a full-time destination for leisure and corporate guests.

They needed a high-performing booking engine and website that could help drive direct bookings and support their new business model, but they also knew gift vouchers were a key revenue stream, especially during peak seasons.

When Barberstown Castle partnered with us we introduced a booking engine that provided a smooth and user-friendly experience, making it easier for guests to book directly – something critical for a hotel aiming for the converted title of ‘Ireland’s most friendly hotel’.

To help them boost their voucher sales, we implemented a fully branded voucher system that improved the customer journey and made purchasing vouchers a more seamless experience.

On top of that, we optimised their website to attract and convert more direct bookings, ensuring Barberstown Castle had a strong digital presence that worked just as hard as they did.

Since partnering with us, the hotel has seen growth in its direct revenue channels. One of the biggest wins has been a 30% increase in voucher sales, thanks to the streamlined and fully branded voucher system.

Their direct booking performance has also improved significantly, with a more intuitive and optimised website helping to create a smoother booking journey for guests.

Beyond the technology, our hands-on support and ongoing collaboration have ensured that the hotel continues to evolve with new trends and innovations in the hospitality industry.

“For us, Net Affinity was the obvious choice. The website, the booking engine and the continuous support have been invaluable in growing our business.”

– Ted Robinson, Managing Director, Barberstown Castle.

Castleknock Hotel is a contemporary four-star property nestled in North County Dublin, just 15 minutes from both Dublin Airport and the city centre.

With 190 stylish bedrooms and the capacity to host conferences and banquets for up to 350 delegates, it’s a versatile venue that caters to leisure, business and events guests alike.

As a busy hotel with multiple revenue streams, including weddings, corporate events, leisure stays and gift voucher sales – Castleknock needed a digital partner who could support the full scope of their operations.

From the start, our team at Net Affinity worked closely with the hotel team to enhance their direct booking capabilities, boost online voucher sales and ensure all of Castleknock’s facilities are promoted effectively across their digital presence.

Through our booking engine, Castleknock Hotel has been able to offer a seamless and user-friendly booking journey for guests, resulting in a significant uplift in performance. In the past two years alone, the hotel has seen a 23% increase in bookings and a 13.5% growth in online voucher sales.

But our support doesn’t stop at technology. We’ve built a strong working relationship with Castleknock’s team through regular communication, strategic monthly meetings and hands-on support.

“We’ve worked with Net Affinity for ten years,” says John Havel, Senior Marketing Manager at Castleknock Hotel.

“They’re attentive, extremely helpful, and feel like part of the team. They’re a huge part of the revenue that this hotel generates. I would definitely recommend Net Affinity to all hotels.”

We also manage Castleknock’s ad spend and website, ensuring their digital presence works hard for them, converting interest into bookings and helping the hotel stand out in a competitive Dublin market.

Annemarie Hayes, Director of Sales and Marketing, highlights how we’ve become more than just a booking engine provider. “Net Affinity promotes all of our facilities – from leisure stays to weddings and conferences and we’ve seen fantastic results since partnering with them.”

With a future-focused strategy and a collaborative approach, Castleknock Hotel continues to thrive and we’re proud to be part of their success story.

If you’re interested in working together, get in touch today.