Tailored hotel marketing strategies with measurable impact

Create customised marketing strategies specifically designed for your hotel, focusing on targeted approaches that drive measurable results. Our tailored plans help you optimise visibility, increase bookings, and improve guest engagement, ensuring your marketing efforts deliver real, trackable impact.

best hospitality marketing partner

Digital Marketing services with a focus on performance

Targeted marketing strategies are key to driving real results right away. Our expert team of marketers and strategists are highly specialised in their field, measuring performance in real time and tailoring your strategy to consistently maximise results. You can rest assured that we understand the nuances of your business and the precise strategies and platforms that will enable your business to thrive.

Premier Google Partners 2025

Our digital marketing team has achieved 2025 Premier Partner status in the Google Partners programme, representing the top 3% of agencies in Ireland. Any member of our digital marketing team could enlighten an entire room with their depth of knowledge. They have years of industry experience working exclusively with independent hotels, so not only do they understand your business, they also know everything there is to know about the kind of strategy and platforms your business needs to thrive.

  • 2 years in a row

    Our team earned this recognition in 2024 and successfully maintained it into 2025, highlighting the strength and consistency of our digital marketing expertise.

Let us take care of your digital strategy

To start growing your direct business, you need to be seen! Whether your guests find you through paid search, display, meta search or within search engine results, we have all the tools and knowledge to help. By developing an integrated online marketing strategy with you, we will increase the amount of highly targeted traffic coming to your site which will convert to direct bookings.

  • Conversion to direct bookings

    The goal is to convert that targeted traffic into direct bookings for your business.

  • Expertise and tools

    We have the tools and knowledge needed to support your digital marketing efforts.

Data and analytics

Measuring analytics correctly is the art of using data to find the audiences that matter to you. Your data should empower you with a fully formed view of how users engage with your website and marketing activity across all devices. Understanding analytics is all about understanding your audience. Evaluate how people interact with your site, notice where the opportunities are for you to grow, and discover what the smartest channels are to invest your resources in order to grow your direct bookings.

  • Data-driven decision making

    Leverage data to make informed decisions on where to invest and how to optimise efforts.

discover

Our Other Solutions

Discover our other product and services which complement the Net Affinity Booking Engine. By utilising our other solutions, we can work with you throughout the entire guest journey to significantly grow your business.

Booking Engine

Personalised, powerful, precise:
The future of hotel booking technology

Gift Vouchers

Highly customisable vouchers, quick to implement and easy to redeem

Website Design

Let your property’s personality shine through

Client Services

5 star service that’s one step ahead of everything you need

Meta Search

Experience seamless meta search connectivity

Smart Channel Manager / GDS

Connect hundreds of OTAs and GDS channels

SmartPayments

Seamlessly collect payments and reduce manual work

success stories

Marketing Case Studies

We’ve worked with Net Affinity for ten years. They’re attentive, extremely helpful, and feel like part of the team. They’re a huge part of the revenue that this hotel generates. I would definitely recommend Net Affinity to all hotels.

Castleknock Hotel

Castleknock Hotel Grows Direct Bookings by 24% with Net Affinity | John Havel, Senior Marketing Manager

Tailored marketing strategies with measurable impact

A team of digital marketers armed with all the knowledge & tools you need

Keep Up with The Latest

Subscribe to our newsletter for weekly book direct and hotel marketing advice, podcasts, data insights, events, and product updates, straight from the experts.