In the wake of Black Friday and Cyber Monday 2025, the hospitality landscape has revealed some significant shifting trends. The period of guaranteed returns for simply participating is over; we are now in an era where strategy is paramount. For hoteliers, the narrative has changed. It is no longer enough to just launch an offer […]
As we move further into 2025, hoteliers are witnessing a significant shift in booking behaviours, with travellers embracing last-minute planning and increasingly turning to mobile for their bookings. New insights from Net Affinity’s extensive client portfolio reveal how these trends are playing out across the UK, USA and Republic of Ireland, and how hotels can […]
