Net Affinity Blog

Blog

How Mobile Booking Will Dominate the Hotel Industry in 2026

How Mobile Booking Will Dominate the Hotel Industry in 2026

In the wake of the 2025 shift toward “high-value simplicity“, the hospitality landscape is bracing for its next major evolution. The era of “mobile-first” as just a buzzword is over; we are now entering the era of mobile dominance. For hoteliers, the narrative has changed yet again. It is no longer enough to simply have […]

Read More
2025 booking trends

Shifting Booking Trends: Last-Minute Travel and Mobile Bookings Surge in 2025

As we move further into 2025, hoteliers are witnessing a significant shift in booking behaviours, with travellers embracing last-minute planning and increasingly turning to mobile for their bookings. New insights from Net Affinity’s extensive client portfolio reveal how these trends are playing out across the UK, USA and Republic of Ireland, and how hotels can […]

Read More

Keep Up with The Latest

Subscribe to our newsletter for weekly book direct and hotel marketing advice, podcasts, data insights, events, and product updates, straight from the experts.