Blog

In January 2025, Net Affinity and Smarthotel entered an exciting strategic partnership as part of the Hotel Tech Group. Although both companies are operating independently and under their own brand, the partnership has created new opportunities for hoteliers across Europe to solve complex challenges more efficiently. Sharon Cowley, Sales Director at Net Affinity, and Quinten […]

As over 100 new hotels prepare to open across the UK and Ireland in 2025, a growing number of hoteliers are rethinking their approach – placing technology at the centre of planning from day one. One standout example is The Hawthorn by Galway Bay, set to open in Spring 2026 as Ireland’s newest five-star luxury […]