Net Affinity Launches Free Hotel Clinic to Boost Direct Bookings
Net Affinity is proud to unveil its latest initiative for UK hoteliers – the ‘Hotel Clinic,’ a free audit service designed to help hotels improve their direct booking performance and reduce their reliance on OTAs.
With direct bookings in the UK hotel sector projected to rise steadily over the next few years – expected to surpass 40% by 2028 – this initiative provides a timely opportunity for hoteliers to strengthen their revenue streams, control distribution costs and enhance guest relationships.
The Hotel Clinic audit offers an expert, data-led analysis of a hotel’s website and booking journey, focusing on nine key performance checkpoints. These checkpoints are tailored to modern guest behaviour and include: Geographical targeting, Conversion opportunities, Revenue maximisation, Urgency messaging, Ancillary revenue tactics (e.g. gift vouchers).
Each audit is conducted by Net Affinity’s in-house team of digital and hotel booking specialists. The outcome is a practical set of recommendations that can be implemented with ease – offering clear improvements across both desktop and mobile.
“We believe every hotel should have access to expert insights, regardless of budget or size,” said William Cotter, Founder and Managing Director at Net Affinity. “The Hotel Clinic gives hoteliers a fresh, honest view of how their booking journey is performing – and how to improve it.”
The initiative is also proving valuable for new hotel openings, especially as the UK market continues to grow. In 2025 alone, London is set to see over 5,600 new rooms open – making it more vital than ever for hotels to stand out online and convert direct traffic effectively.
“Whether you’re refining your current strategy or just starting out, the Hotel Clinic is tailored to support your business goals,” William added.
To learn more about the Hotel Clinic or to request your free audit, visit: https://www.netaffinity.com/hotel-clinic/ or contact: [email protected]
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