For more than two decades we’ve been empowering Independent, Resort and Group hotels to grow their business through direct bookings.
We deliver an immediate, sustained increase in direct business for your property through the market’s latest booking engine technology, and partnered with highly specialised expertise in digital marketing and web design.
Let your hotel’s personality shine through beautifully designed sites that are fully optimised by our team of experts.
crafted products
That way you can focus on creating the best experience there is, becoming
embedded in the hearts of your guests, and ensuring they return again and again.
They’re attentive, extremely helpful, and feel like part of the team. They’re a huge part of the revenue that this hotel generates.
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The main thing we really love about Net Affinity is that they continuously evolve their product with us in mind. It really feels like a collaboration as opposed to a client-and-provider relationship.
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They are real experts in their field. They really know our business, they understand it and they understand where we are coming from.
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Inside Edge
Access all of our latest updates, insightful industry news and highlights from events we host and attend.
10 minutes
The hospitality industry is entering a new era of complexity. Guest journeys are becoming more fragmented, booking windows are tightening, and expectations around personalisation and speed continue to rise. At Net Affinity’s fourth annual Revenue Summit, we welcomed over 100 independent hoteliers to The Heritage, Killenard, for a full day of expert-led discussion focused on […]
Net Affinity is delighted to host its highly anticipated annual Revenue Summit, bringing together prominent figures from the UK and Irish hospitality industry to explore key trends in revenue management, AI integration and guest experience optimisation for 2026 and beyond. The Net Affinity team will welcome independent hoteliers to The Heritage, Killenard in Ireland on […]
10 minutes
In the wake of the 2025 shift toward “high-value simplicity“, the hospitality landscape is bracing for its next major evolution. The era of “mobile-first” as just a buzzword is over; we are now entering the era of mobile dominance. For hoteliers, the narrative has changed yet again. It is no longer enough to simply have […]
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