In the ever-competitive hospitality industry, one of the most important assets a hotel can have is a well-optimised marketing landing page. This serves as a crucial touchpoint for potential guests, influencing their decision to book directly with you rather than through third-party booking channels. In this blog, we will explore the best practices for optimising […]

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In January 2025, Net Affinity and Smarthotel entered an exciting strategic partnership as part of the Hotel Tech Group. Although both companies are operating independently and under their own brand, the partnership has created new opportunities for hoteliers across Europe to solve complex challenges more efficiently. Sharon Cowley, Sales Director at Net Affinity, and Quinten […]
Net Affinity is excited to announce the launch of its expanded product suite for 2025 – Smart Payments and Smart Channel Manager. These innovative solutions are created to support the modern needs of hoteliers, addressing the growing complexities around payment processing, channel distribution and real-time availability management. Designed to assist with admin, minimise errors and […]
As we move further into 2025, hoteliers are witnessing a significant shift in booking behaviours, with travellers embracing last-minute planning and increasingly turning to mobile for their bookings. New insights from Net Affinity’s extensive client portfolio reveal how these trends are playing out across the UK, USA and Republic of Ireland, and how hotels can […]
In the digital age, a well-designed landing page can make the difference between a booking and a bounce. But despite its importance, many hoteliers still have questions about what a landing page really is – and how to use one effectively. Here we’ll explore the top five most frequently Googled questions about landing pages, and […]
Castleknock Hotel is a contemporary four-star property nestled in North County Dublin, just 15 minutes from both Dublin Airport and the city centre. With 190 stylish bedrooms and the capacity to host conferences and banquets for up to 350 delegates, it’s a versatile venue that caters to leisure, business and events guests alike. As a busy […]