In the digital age, a well-designed landing page can make the difference between a booking and a bounce. But despite its importance, many hoteliers still have questions about what a landing page really is – and how to use one effectively. Here we’ll explore the top five most frequently Googled questions about landing pages, and […]
Castleknock Hotel is a contemporary four-star property nestled in North County Dublin, just 15 minutes from both Dublin Airport and the city centre. With 190 stylish bedrooms and the capacity to host conferences and banquets for up to 350 delegates, it’s a versatile venue that caters to leisure, business and events guests alike. As a busy […]
Are you aware of Google’s new, game-changing update: AI Overviews? This exciting feature is reshaping the search landscape by providing users with quick, AI-generated summaries directly in the search results. But what does this mean for your hotel’s visibility in search engines? And how can you adapt your digital marketing strategy to ensure your hotel […]
Summer is just around the corner – and while lead times for bookings remain short, there’s still plenty of opportunity to capture valuable business across the coming months. With school breaks, long weekends and peak travel periods approaching, it’s the perfect time to ramp up your marketing efforts and get ahead of the competition. Whether […]
We’re exploring an increasingly important topic in email marketing: how to communicate effectively and empathetically around sensitive occasions like Mother’s Day and Father’s Day. Why Sensitivity Matters in Marketing While these occasions can bring joy and celebration for many, they can also be a source of sadness or difficulty for others. Acknowledging this diversity of […]
Since joining forces in September 2014, Net Affinity has helped Galgorm Collection achieve significant increases in revenue and direct bookings and has been instrumental in supporting its expansion. With the addition of The Rabbit Hotel & Retreat and The Old Inn to its portfolio, Galgorm Collection successfully established itself as a unique and innovative hospitality group. Colin Johnston, Managing Director at […]
