As a hotelier, one of the most critical aspects of revenue management is setting the right prices at the right times. This is where a seasonal pricing strategy comes into play. By adjusting your rates according to demand fluctuations throughout the year, you can maximise occupancy and revenue. In this blog, we’ll explore what a […]
The holiday season may seem far away, but Christmas-related searches are already rising. Historically, demand begins to grow in June and July, with a significant increase by mid-August. This means now is the perfect time to prepare your Christmas content, ensuring your hotel is visible during this high-demand period. Whether you’re promoting festive events, residential […]
Email marketing for hotels is a powerful tool, it’s perfect if you’re looking to build relationships with guests, drive repeat bookings, and expand their brand reach. With the right strategies, your hotel can grow its guest list, engage with potential customers, and increase direct bookings. In this blog, we’ll cover eight top email marketing tips […]
In today’s digital age, guest reviews are more than just feedback — they’re a goldmine of insights that can significantly enhance your hotel’s services, improve guest satisfaction, and boost your overall business performance. This week, we delve into the concept of review mining and explore how you can harness this powerful tool to stay ahead […]
In the dynamic world of hotel e-commerce, mobile performance is more important than ever. Net Affinity’s 2024 Hotel Mobile Barometer provides a comprehensive look at the trends and data driving mobile bookings across the UK and Ireland. As hoteliers, understanding where you stand in this landscape is essential to stay competitive and enhance your mobile […]
Did you know Net Affinity had a 98% client retention rate and a 97% client satisfaction score in 2023? These impressive statistics reflect the dedication to excellence at the heart of our operations, which is key to driving our continued growth and success. To provide an insight into what makes us unique, we sat down […]
