In the dynamic world of hotel e-commerce, mobile performance is more important than ever. Net Affinity’s 2024 Hotel Mobile Barometer provides a comprehensive look at the trends and data driving mobile bookings across the UK and Ireland. As hoteliers, understanding where you stand in this landscape is essential to stay competitive and enhance your mobile […]
Did you know Net Affinity had a 98% client retention rate and a 97% client satisfaction score in 2023? These impressive statistics reflect the dedication to excellence at the heart of our operations, which is key to driving our continued growth and success. To provide an insight into what makes us unique, we sat down […]
At Net Affinity, we care about empowering you as hoteliers with the insights you need to succeed. Understanding guest behaviour is a must in today’s competitive market, and leveraging data effectively can make all the difference. Staying informed means you can make more strategic decisions, improve your guests’ experiences, and ultimately drive more bookings and […]
According to Expedia Group’s 2023 Traveller Value Index Report, there is countless evidence that all types of travel will continue growing with velocity this year. Among the most interesting points outlined in the report include: Lots of positive findings paired with some very real insights that can help inform your strategies and create loyal, longer […]
According to a recent report by Failte Ireland, international travel demand was back at 2019 levels for Spring 2022 led by significant increases in UK and US markets. Overall inbound travel is estimated to reach 60-70% of 2019 levels in 2022, and even business travel demand is strengthening. Improved air access to Ireland from Great […]
Search Engine Optimization (SEO) is crucial to your hotel’s online visibility across search engines like Google. SEO can seem a little scary and complicated, and it’s constantly in flux, but don’t panic – we’ve broken it all down for you in this article. Impact Plus reported that 61% of marketers named SEO as a top […]
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