Net Affinity has retained Google Premier Partner status for 2026, reaffirming its position among the highest-performing Google Partners and highlighting the strength of its specialist digital marketing expertise for hotels. Awarded through the Google Partners programme, Premier Partner status is reserved for agencies that demonstrate outstanding Google Ads performance, strong client growth and consistently high […]
Net Affinity is delighted to announce the launch of its new booking engine integration with Oracle Hospitality’s Opera Cloud Platform is now live and available to hotels worldwide. Hotels can now enhance their technology with Opera Cloud and Net Affinity’s seamless two-way integration, fully connecting their booking engine with this industry-leading Platform. This development delivers […]
The hospitality industry is entering a new era of complexity. Guest journeys are becoming more fragmented, booking windows are tightening, and expectations around personalisation and speed continue to rise. At Net Affinity’s fourth annual Revenue Summit, we welcomed over 100 independent hoteliers to The Heritage, Killenard, for a full day of expert-led discussion focused on […]
In the wake of the 2025 shift toward “high-value simplicity“, the hospitality landscape is bracing for its next major evolution. The era of “mobile-first” as just a buzzword is over; we are now entering the era of mobile dominance. For hoteliers, the narrative has changed yet again. It is no longer enough to simply have […]
As we move further into 2025, hoteliers are witnessing a significant shift in booking behaviours, with travellers embracing last-minute planning and increasingly turning to mobile for their bookings. New insights from Net Affinity’s extensive client portfolio reveal how these trends are playing out across the UK, USA and Republic of Ireland, and how hotels can […]
In the dynamic world of hotel e-commerce, mobile performance is more important than ever. Net Affinity’s 2024 Hotel Mobile Barometer provides a comprehensive look at the trends and data driving mobile bookings across the UK and Ireland. As hoteliers, understanding where you stand in this landscape is essential to stay competitive and enhance your mobile […]
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