In the ever-competitive hospitality industry, one of the most important assets a hotel can have is a well-optimised marketing landing page. This serves as a crucial touchpoint for potential guests, influencing their decision to book directly with you rather than through third-party booking channels. In this blog, we will explore the best practices for optimising […]
As we move further into 2025, hoteliers are witnessing a significant shift in booking behaviours, with travellers embracing last-minute planning and increasingly turning to mobile for their bookings. New insights from Net Affinity’s extensive client portfolio reveal how these trends are playing out across the UK, USA and Republic of Ireland, and how hotels can […]
In the digital age, a well-designed landing page can make the difference between a booking and a bounce. But despite its importance, many hoteliers still have questions about what a landing page really is – and how to use one effectively. Here we’ll explore the top five most frequently Googled questions about landing pages, and […]
Are you aware of Google’s new, game-changing update: AI Overviews? This exciting feature is reshaping the search landscape by providing users with quick, AI-generated summaries directly in the search results. But what does this mean for your hotel’s visibility in search engines? And how can you adapt your digital marketing strategy to ensure your hotel […]
Summer is just around the corner – and while lead times for bookings remain short, there’s still plenty of opportunity to capture valuable business across the coming months. With school breaks, long weekends and peak travel periods approaching, it’s the perfect time to ramp up your marketing efforts and get ahead of the competition. Whether […]
We’re exploring an increasingly important topic in email marketing: how to communicate effectively and empathetically around sensitive occasions like Mother’s Day and Father’s Day. Why Sensitivity Matters in Marketing While these occasions can bring joy and celebration for many, they can also be a source of sadness or difficulty for others. Acknowledging this diversity of […]
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