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Loyalty programs for small independent hotels are a cost-effective way of driving direct bookings and increasing the lifetime value of guests. Data from Expedia Group’s 2023 Traveler Value Index shows that 53% of travellers enrolled in loyalty programs say that it is now more important to stay with providers where they are a member than it was […]

As a hotel revenue manager, you’re essentially tasked with the success of your property. It’s a role that has changed a lot over the years, although the key principles have stayed the same.  The role of the revenue manager is approaching an inflection point. On one hand, they are asked to assume a more holistic […]

In Ireland, we have been blessed with a new Bank Holiday – St Brigid’s Day (this year, falling on Monday February 6th).  The origins of her Feast Day, on 1 February, are thought to originally be a pagan festival called Imbolc, which honoured Brigid as the goddess of poetry, healing and fire, and marked the […]

What will 2023 bring? We don’t know for certain, but there are plenty of reasons to be positive if you work in the hospitality industry.  For starters, the latest Expedia Group’s first-party data also showed an increase in business travel in Q3 of 2022. This return of business travel was particularly impactful for big cities. […]

According to a recent report by Failte Ireland, international travel demand was back at 2019 levels for Spring 2022 led by significant increases in UK and US markets. Overall inbound travel is estimated to reach 60-70% of 2019 levels in 2022, and even business travel demand is strengthening.   Improved air access to Ireland from Great […]

The birds are chirping, the weather is brightening and summer is on the way… hurray! If there is one thing we all need it’s a brighter, warmer season and with that, great things to look forward to.  According to a recent Hilton survey of U.S. travelers*, more than three in four (76%) respondents experience negative feelings […]