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According to Expedia Group’s 2023 Traveller Value Index Report, there is countless evidence that all types of travel will continue growing with velocity this year.  Among the most interesting points outlined in the report include: Lots of positive findings paired with some very real insights that can help inform your strategies and create loyal, longer […]

The problem of rate parity is only becoming more serious. Travellers are constantly comparing rates across channels – especially Millennials and Gen Y, who hold the largest travel market share at 33% of the market. When you consider that 52% of Millennials prefer to book using an online travel agent, the problem becomes clear.  Rate disparity can […]

Loyalty programs for small independent hotels are a cost-effective way of driving direct bookings and increasing the lifetime value of guests. Data from Expedia Group’s 2023 Traveler Value Index shows that 53% of travellers enrolled in loyalty programs say that it is now more important to stay with providers where they are a member than it was […]

As a hotel revenue manager, you’re essentially tasked with the success of your property. It’s a role that has changed a lot over the years, although the key principles have stayed the same.  The role of the revenue manager is approaching an inflection point. On one hand, they are asked to assume a more holistic […]

In Ireland, we have been blessed with a new Bank Holiday – St Brigid’s Day (this year, falling on Monday February 6th).  The origins of her Feast Day, on 1 February, are thought to originally be a pagan festival called Imbolc, which honoured Brigid as the goddess of poetry, healing and fire, and marked the […]

What will 2023 bring? We don’t know for certain, but there are plenty of reasons to be positive if you work in the hospitality industry.  For starters, the latest Expedia Group’s first-party data also showed an increase in business travel in Q3 of 2022. This return of business travel was particularly impactful for big cities. […]