In today’s competitive hospitality landscape, maximising direct bookings is critical for hotels looking to grow their revenue and strengthen guest relationships. At Net Affinity, our bespoke booking engine is designed to empower independent, resort and group hotels by streamlining the online booking process and elevating the guest experience. 5 Key Strategies to Maximise BookingsAt Net […]
In the competitive hospitality industry, your hotel’s website serves as a powerful sales tool. A high conversion rate can make all the difference in turning casual browsers into loyal guests. To help you achieve that, here are seven proven strategies to boost your hotel website conversion rate. 1. Optimise for Mobile Users At Net Affinity, we […]
In today’s digital age, guest reviews are more than just feedback — they’re a goldmine of insights that can significantly enhance your hotel’s services, improve guest satisfaction, and boost your overall business performance. This week, we delve into the concept of review mining and explore how you can harness this powerful tool to stay ahead […]
In the dynamic world of hotel e-commerce, mobile performance is more important than ever. Net Affinity’s 2024 Hotel Mobile Barometer provides a comprehensive look at the trends and data driving mobile bookings across the UK and Ireland. As hoteliers, understanding where you stand in this landscape is essential to stay competitive and enhance your mobile […]
Generally speaking, summer 2023 is going well for hotels so far. Travel demand is looking strong since June up until September 2023, with recent analysis showing pickup of 23% in June 2023 vs June 2022. Not only this, but it looks like direct bookings for summer 2023 are aligning with 2022 levels, and also are continuing to significantly […]
A journalist for the New York Times recently wrote a piece about her irritation with smart technology taking over every inch of her hotel experience. In the article, she discusses a recent trip away, which was soured by the hinderance of technology – technology that did the opposite of what it was supposed to do. Instead of […]
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