In today’s digital age, guest reviews are more than just feedback — they’re a goldmine of insights that can significantly enhance your hotel’s services, improve guest satisfaction, and boost your overall business performance. This week, we delve into the concept of review mining and explore how you can harness this powerful tool to stay ahead […]
In the dynamic world of hotel e-commerce, mobile performance is more important than ever. Net Affinity’s 2024 Hotel Mobile Barometer provides a comprehensive look at the trends and data driving mobile bookings across the UK and Ireland. As hoteliers, understanding where you stand in this landscape is essential to stay competitive and enhance your mobile […]
Generally speaking, summer 2023 is going well for hotels so far. Travel demand is looking strong since June up until September 2023, with recent analysis showing pickup of 23% in June 2023 vs June 2022. Not only this, but it looks like direct bookings for summer 2023 are aligning with 2022 levels, and also are continuing to significantly […]
A journalist for the New York Times recently wrote a piece about her irritation with smart technology taking over every inch of her hotel experience. In the article, she discusses a recent trip away, which was soured by the hinderance of technology – technology that did the opposite of what it was supposed to do. Instead of […]
According to Expedia Group’s 2023 Traveller Value Index Report, there is countless evidence that all types of travel will continue growing with velocity this year. Among the most interesting points outlined in the report include: Lots of positive findings paired with some very real insights that can help inform your strategies and create loyal, longer […]
The problem of rate parity is only becoming more serious. Travellers are constantly comparing rates across channels – especially Millennials and Gen Y, who hold the largest travel market share at 33% of the market. When you consider that 52% of Millennials prefer to book using an online travel agent, the problem becomes clear. Rate disparity can […]
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