Net Affinity is excited to announce the launch of its expanded product suite for 2025 – Smart Payments and Smart Channel Manager. These innovative solutions are created to support the modern needs of hoteliers, addressing the growing complexities around payment processing, channel distribution and real-time availability management. Designed to assist with admin, minimise errors and […]

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As we move further into 2025, hoteliers are witnessing a significant shift in booking behaviours, with travellers embracing last-minute planning and increasingly turning to mobile for their bookings. New insights from Net Affinity’s extensive client portfolio reveal how these trends are playing out across the UK, USA and Republic of Ireland, and how hotels can […]
As book direct experts and providers of market-leading booking engine technology, we have a wealth of knowledge to pass onto hoteliers looking to improve their booking journey as part of their book direct strategy. Our booking journey analysis calls upon these years of hotel booking expertise to highlight ways in which you can increase conversion […]
Generally speaking, summer 2023 is going well for hotels so far. Travel demand is looking strong since June up until September 2023, with recent analysis showing pickup of 23% in June 2023 vs June 2022. Not only this, but it looks like direct bookings for summer 2023 are aligning with 2022 levels, and also are continuing to significantly […]
A journalist for the New York Times recently wrote a piece about her irritation with smart technology taking over every inch of her hotel experience. In the article, she discusses a recent trip away, which was soured by the hinderance of technology – technology that did the opposite of what it was supposed to do. Instead of […]
According to Expedia Group’s 2023 Traveller Value Index Report, there is countless evidence that all types of travel will continue growing with velocity this year. Among the most interesting points outlined in the report include: Lots of positive findings paired with some very real insights that can help inform your strategies and create loyal, longer […]