In the ever-competitive hospitality industry, one of the most important assets a hotel can have is a well-optimised marketing landing page. This serves as a crucial touchpoint for potential guests, influencing their decision to book directly with you rather than through third-party booking channels. In this blog, we will explore the best practices for optimising […]
As over 100 new hotels prepare to open across the UK and Ireland in 2025, a growing number of hoteliers are rethinking their approach – placing technology at the centre of planning from day one. One standout example is The Hawthorn by Galway Bay, set to open in Spring 2026 as Ireland’s newest five-star luxury […]
As we move further into 2025, hoteliers are witnessing a significant shift in booking behaviours, with travellers embracing last-minute planning and increasingly turning to mobile for their bookings. New insights from Net Affinity’s extensive client portfolio reveal how these trends are playing out across the UK, USA and Republic of Ireland, and how hotels can […]
Castleknock Hotel is a contemporary four-star property nestled in North County Dublin, just 15 minutes from both Dublin Airport and the city centre. With 190 stylish bedrooms and the capacity to host conferences and banquets for up to 350 delegates, it’s a versatile venue that caters to leisure, business and events guests alike. As a busy […]
As book direct experts and providers of market-leading booking engine technology, we have a wealth of knowledge to pass onto hoteliers looking to improve their booking journey as part of their book direct strategy. Our booking journey analysis calls upon these years of hotel booking expertise to highlight ways in which you can increase conversion […]
Generally speaking, summer 2023 is going well for hotels so far. Travel demand is looking strong since June up until September 2023, with recent analysis showing pickup of 23% in June 2023 vs June 2022. Not only this, but it looks like direct bookings for summer 2023 are aligning with 2022 levels, and also are continuing to significantly […]
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