The way people search is changing. A recent analysis published by Search Engine Land found a noticeable shift in Google Ads search behaviour: shorter queries are losing ground, while longer, more detailed searches are accounting for a growing share of impressions and conversions. That caught our attention. With AI changing how people discover, research and […]
Net Affinity has retained Google Premier Partner status for 2026, reaffirming its position among the highest-performing Google Partners and highlighting the strength of its specialist digital marketing expertise for hotels. Awarded through the Google Partners programme, Premier Partner status is reserved for agencies that demonstrate outstanding Google Ads performance, strong client growth and consistently high […]
The hospitality industry is entering a new era of complexity. Guest journeys are becoming more fragmented, booking windows are tightening, and expectations around personalisation and speed continue to rise. At Net Affinity’s fourth annual Revenue Summit, we welcomed over 100 independent hoteliers to The Heritage, Killenard, for a full day of expert-led discussion focused on […]
In the wake of the 2025 shift toward “high-value simplicity“, the hospitality landscape is bracing for its next major evolution. The era of “mobile-first” as just a buzzword is over; we are now entering the era of mobile dominance. For hoteliers, the narrative has changed yet again. It is no longer enough to simply have […]
In the wake of Black Friday and Cyber Monday 2025, the hospitality landscape has revealed some significant shifting trends. The period of guaranteed returns for simply participating is over; we are now in an era where strategy is paramount. For hoteliers, the narrative has changed. It is no longer enough to just launch an offer […]
As we look toward 2026, the hospitality landscape is shifting from a period of digital adoption to one of digital refinement. The last few years were about acquiring tools; the next twelve months will be about making them speak to each other. For hoteliers, the goalpost has moved. It is no longer enough to simply have […]
Subscribe to our newsletter for weekly book direct and hotel marketing advice, podcasts, data insights, events, and product updates, straight from the experts.
