Net Affinity, a leading provider of hotel technology and marketing solutions across the UK and Ireland, has announced a leadership transition as founder and managing director, William Cotter, prepares to step down at the end of 2025. Effective 1st January 2026, Lauri Koop, current CEO of Dutch equity-backed Hotel Tech Group (HTG), will take over […]
We’re thrilled to announce that Net Affinity has been named as a finalist in the prestigious Boutique Hotelier Awards 2025 – Best Tech Product (under 100 employees), and we would love your vote! We’re proud to have received recognition for our market-leading booking engine technology that allows independent, resort and group hotels to drive more […]
In January 2025, Net Affinity and Smarthotel entered an exciting strategic partnership as part of the Hotel Tech Group. Although both companies are operating independently and under their own brand, the partnership has created new opportunities for hoteliers across Europe to solve complex challenges more efficiently. Sharon Cowley, Sales Director at Net Affinity, and Quinten […]
At Net Affinity, we recognise the significant impact business operations can have on both our planet and society. That’s why we treat sustainability as a shared moral responsibility – one that extends beyond the workplace and into the wider world. As a team, we are committed to reducing our environmental footprint while promoting ethical governance […]
Darkness into Light is an annual walking event and fundraiser held, primarily, across the island of Ireland. Participants meet before dawn on a particular Saturday in May and walk or run for 5 km to meet the sunrise. The event is hosted in support of Pieta House, which provides counseling to anyone struggling with suicide or for […]
On the 1st May 2025, Net Affinity will be attending the National Hotels Marketing Conference in Birmingham. NHMC, will be held at the Hilton at St. George’s Park, Burton-upon-Trent, Staffordshire, and promises to deliver a day not to be missed for all those in Hotel Marketing, Sales, and PR. This national conference offers delegates the opportunity […]
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