Net Affinity has retained Google Premier Partner status for 2026, reaffirming its position among the highest-performing Google Partners and highlighting the strength of its specialist digital marketing expertise for hotels. Awarded through the Google Partners programme, Premier Partner status is reserved for agencies that demonstrate outstanding Google Ads performance, strong client growth and consistently high […]
Net Affinity is delighted to announce the launch of its new booking engine integration with Oracle Hospitality’s Opera Cloud Platform is now live and available to hotels worldwide. Hotels can now enhance their technology with Opera Cloud and Net Affinity’s seamless two-way integration, fully connecting their booking engine with this industry-leading Platform. This development delivers […]
At Net Affinity, we’re focused on making it easier for hoteliers to grow direct revenue with the right mix of technology, expertise and support. That’s why we’re delighted to welcome Siggi Schrot as our new UK Sales Manager – a key appointment that reinforces our commitment to expanding our presence and partnerships across the UK […]
Net Affinity is delighted to host its highly anticipated annual Revenue Summit, bringing together prominent figures from the UK and Irish hospitality industry to explore key trends in revenue management, AI integration and guest experience optimisation for 2026 and beyond. The Net Affinity team will welcome independent hoteliers to The Heritage, Killenard in Ireland on […]
Net Affinity, a leading provider of hotel technology and marketing solutions across the UK and Ireland, has announced a leadership transition as founder and managing director, William Cotter, prepares to step down at the end of 2025. Effective 1st January 2026, Lauri Koop, current CEO of Dutch equity-backed Hotel Tech Group (HTG), will take over […]
We’re thrilled to announce that Net Affinity has been named as a finalist in the prestigious Boutique Hotelier Awards 2025 – Best Tech Product (under 100 employees), and we would love your vote! We’re proud to have received recognition for our market-leading booking engine technology that allows independent, resort and group hotels to drive more […]
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